Top 10 PrestaShop Modules That Will Help Bring High Traffic To Your Website

PrestaShop Modules has a complex integration of various services and features that allow users to easily navigate select products make payments and select delivery options.

However, an e-commerce site is deemed to be successful only when visitors flock to it. To that effect, the PrestaShop modules play a very important role. Being an Open Source Software, there are thousands of modules or plug-ins in PrestaShop.

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The range of modules is increasing and thus contributing to enhanced functionality of PrestaShop. Enhanced functionality is also leading to increased traffic and ultimately driving business to your company.

Let us go through the top 10 PrestaShop modules that will help bring high traffic to your website.

  1. Amazon Market Place

Are you struggling to get hundreds of your products to Amazon? Then this add-on is certainly a great help. Amazon is the undisputed leader in e-commerce and integration with Amazon is a must have for your e-commerce site.

The Amazon Market Place module in PrestaShop is an exclusive add-on. It is a good solution to manage orders from your PrestaShop store to Amazon by exporting& importing products. Having Amazon Market Place in your e-commerce site is a must since you cannot preclude Amazon if you want to enhance site traffic.

  1. SEO Expert

What happens when you search the internet for online shops similar to your industry? Does your PrestaShop online store appear at least in the top 10 lists? Probably not. A PrestaShop site is incomplete without the SEO Expert plug-in. The plug-in automatically optimizes the position of your site on various search engines helping you save time and cost.

The SEO expert add-on by itself fills in the meta tags, image tags, social media tags and a lot more. It also increases the visibility of your store with support for various languages and qualified traffic.

  1. Protect My Shop

You must have already got a fair idea by its name. Yes, Protect My Shop module is an add-on that protects your marketplace from related thefts and hackers. With security as a major concern for online stores, Protect My Shop module turns out to be a helping hand.

The add-on includes 9 protection scripts which can be activated or inactivated one by one. With this, you are protected against SQL Injections, XSS Injections, SHELL Commands Injections, Code Injections, CGI Injections etc. Not only that you are also protected against data theft and malware

  1. Advanced Search 4

Advanced Search 4 has been used by many PrestaShop owners due to its ease of use and improvement to the store. To convert a large number of visitors to potential buyers; you need to offer a vast selection of products. With Advanced search 4, you can exactly achieve that.

With the add-on, you can add several search engines and even position them properly to get high traffic. The search criterion in this tool is based on the filter. This helps customers find their products with the minimum number of clicks. This automatically enhances the visitor’s satisfaction with the site which results in the conversion of visitors to customers.

  1. Presta Social Stream Module

This one goes out perfectly with our SEO tool. The importance of integrating your e-commerce store with Facebook, Instagram, Twitter, Snapchat etc. need not be emphasized anymore. With Presta Social Stream Module you can display your latest posts of major social networks into PrestaShop.

The module not only increases visibility across all the social media platforms but also allows the use of the hashtag (#) for improving your traffic. You have a full control for all your social links and configure the amount of data/posts going out every day.

  1. Google Merchant Centre

Imagine uploading your store products to Google Shopping and getting highly qualified leads? With the Google Merchant Centre, all is possible to get hundreds of visitors buying on your e-commerce store. It is one of the most powerful tools available in the market today.  It includes easy installation, friendly configuration and highly customizable.

  1. YotPo

Reviews are a must for e-commerce sites. YotPo allows users to review and display them in a beautiful manner on your website. It supports all languages and automatically notifies you of every review posted. It’s easy to install and you can customize it according to your needs.

The YotPo reviews are displayed on a single page and allow the admin to answer any queries/reviews posted by the user. They offer you responsive and attractive templates to choose from.

  1. Migration Pro

Whether you want to upgrade PrestaShop to a new version or migrate the data from one to another in PrestaShop, the risks of data migration are real. With Migration Pro module you can safely go for an upgrade or migration since the module will back up all your files.

  1. Print Labels Pro

You can save some time if you can automate the process of preparation of delivery labels. With Print Labels Pro add-on you can prepare and print delivery labels and stick the labels on the orders and dispatch for shipping.

The module doesn’t just stop at labels but offers you options to print envelop, certificates and important documents. You can add barcodes, labels, and images to the labels and customize every bit of your fields.

  1. Fastway

This is an add-on for synchronizing you e-store on eBay marketplace. To get the maximum number of visitors, you need to integrate your store to eBay too, apart from Amazon. It offers you a complete customization and management of various categories on eBay.

Linking the categories on your PrestaShop to eBay is easy, reliable, fast and flexible. Also, the customer support offered by Fastway is exceptional & easy. It also offers your different options for selecting your payment gateway without hassles.

Conclusion:

Either way, for all of PrestaShop 10 modules, you’re certainly going to enjoy a feature-rich experience. Get in the ability to smoothly overpass tasks started on your PrestaShop platform and we are sure you have a clear idea now why this platform can prove amazing for many. Wild, but true.

Prestashop VS Magento [Infographics]

Global e-commerce Market is expected to reach USD 7,724.8 billion by 2025. People are showing keen interest in buying goods online. Online stores offer products at a cheaper rate and better quality. Above all, they can avoid the hustle and bustle of buying goods from a normal store.

Magento

 

This shift in interest of buyers is the main reason why merchants are now interested in starting their own online shops. However, the biggest hurdle in front of them is to choose the platform to construct their online platform.

Prestashop and Magento both the e-commerce platform has managed to be the choice of lot merchants owing to their stable solutions.

However, both the e-commerce platforms are entirely different in terms of framework, construction as well as target audience.

Let’s have a sneak peek through an infographic to know better about them.

prestashop vs magento

Prestashop VS Magento: Which One is the Best?

It is expected that global e-commerce business which is expected to reach $4.479 trillion by the end of 2017 will be around 16% of the total retail sales globally.

E-commerce giant like Amazon, e-bay, and Alibaba already have their foothold in the sector.

However, what about small-scale merchants or bigger business groups who wish to start their own online store?

They can rely on e-commerce platforms which offer a wide variety of option for starting their own store.

Prestashop and Magento is one of such open-source platforms and are the most famous at the moment.

Even though the target market is different for both of them let’s see what’s the result when a head on comparison happens between Prestashop VS Magento.

Installation

1) Prestashop:

magento vs prestashop

Prestashop is insanely easy to install. An installation assistant will guide the user through the entire process and everything will be over within no time.

However, the ease of installation will cost the user command over the website in certain aspects.

2) Magento:

In Magento, it’s a bit different. The installation should be directly done on the server of the host. Since the process is a bit tricky and needs expertise, there are hosting companies which offer this service for a certain cost.

Perks of Prestashop

The basic setup is free of cost and as easy as it can get. However, additional features and themes will cost you.

In short, to make use of the full potential of Prestashop as an e-commerce website you need to add extra features, modules, payment methods, themes, and templates etc.

All these are downloadable from the Prestashop website.

Prestashop supports 65 languages.

However, to avail technical assistance you have to either rely on a well experience Prestashop web development team or have to find the solution in their online forum.

Perks of Magento

Magento is basically suited for bigger online store, the sole reason why they are a bit complicated to install and vivid features they offer.

Magento offers better control over the content inside and supports more than 81 languages.

Its scalable architecture and flexible integration makes it the close competitor of Prestashop.

Price

1) Prestashop:

Both Prestashop and Magento are open source. However, in pricing, they are entirely different.

As mentioned above Prestashop is free of cost for the initial setup. Further addition of themes and modules will cost the user.

What makes Prestashop stand out in the pricing section is its cost-effectiveness. But, Prestashop free edition is basically designed for small-scale merchants.

But for those who are planning to launch a big website they have the enterprise version with much more advanced features.

Click this link for more price related details of Prestashop

2) Magento:

Building a website in Magento requires expertise of skilled developers.

What makes Magento expensive than Prestashop is that it’s heavy and requires a dedicated server to run.

However, Magento provides free add-ons than that of Prestashop but comparing it to the installation and maintenance cost it won’t make much of a difference.

Click this link for Magento’s price related details

Community:

A healthy and helping community is essential for any open source platform.

The community ensures that stability of the software is maintained so that users can enjoy its function seamlessly.

1) Prestashop:

Prestashop has around 1 million community members and solution for almost all the issues will be available in their forums.

2) Magento:

Magento community offers extended support than that of Magento. It is expected that Magento has more than 700,000 community members for assistance.

Modules/Features

prestashop vs magento

Integration

1) Prestashop:

Prestashop integrates well with Google Analytics and eBay and it also integrates with payment solutions like Paypal, Simplify, and Authorize.net etc.

Other commonly used integration of Prestashop includes,  Word Press, SEO expert, Amazon Marketplace, Advanced Search 4, Google Merchant Center, Facebook, Twitter, Google Shopping, Newsletter Pro, Facebook, Pixmania, Bitcoin, Mailchimp, Icecat etc.

2) Magento:

Integration of Magento includes, CashOnDelivery, ShipWorks, MageMonkey, MailChimp, Mandrill, osCommerce, Correios, Fontis Australia, BeeTailer, DebitPayment, MigraShop, SOFORT, AddThis, WorldPay, Facebook, Twitter, ePay, Searchanise, GoMage. Open ERP, DHL, Bcash etc.

Special Features

There are certain features of Prestashop which Magento does not have and vice versa.

They are,

Prestashop

  • Cron Job set up for exchange rate automatic update
  • Importing CSV files to the products
  • If a product is disabled it can be re-directed to another one
  • robots.txt and .htaccess files can be created automatically
  • Security of the website can be enhanced with auto password expiration, password encryption, alterable security permissions etc.
  • CSS files can be further reduced to improve the performance of the website

Magento

Magento

  • Layered navigation which helps in product filtering in the search option itself.
  • Captcha option to enhance security
  • Separate design for categories and products
  • Credit card details can be securely pre-saved for offline payments.

Customizability

1) Prestashop:

When it comes to Prestashop vs Magento, Prestashop has upper hand in this section.

There are around 3,500 plus modules available in Prestashop for website enhancement. Prestashop also has a live configurator to change fonts and colour of the website to attract customers.

2) Magento:

Magento has fewer modules compared to that of Prestashop.

However, that doesn’t implicate that Magento is tough for configuration.

But the only issue here is that Magento is a bit technical and users who are not exposed to such technicalities may find it hard to handle.

Prestashop vs Magento : Who is the Best?

Without no doubt, anyone can say that Prestashop is simple and so easy to handle and is perfect for small e-commerce websites. Considering Magento in this option can be confusing and tedious job.

Magento is designed for huge and complicated websites and is extremely flexible and scalable in that aspect.

In short, there is no winner here to choose from these two is entirely up to you and how big you wish your website to be.

Top 10 Interesting Facts About France E-commerce Market

In 2014, e-commerce market of France was 74 billion Euros. This year (2017) it is expected that the overall online market might touch 86 billion.

This jaw-dropping rise is the reason why France has been named as 3rd largest e-commerce market in Europe and 6th largest in the world.

As the number suggests there has been a rapid increase in online sales in France in the past few years. In 2014 around 37 million French people went online for purchasing and now it’s 66 million (87% of the population of France).

So what are the specialties of such a huge online market?

Let’s have a look

1.It’s insanely huge!

As mentioned above the e-commerce marker of France is booming, after all it’s the 3rd biggest in Europe and 6th in the world. There are around 200,000 active online stores in France. Around 66 million French people went online shopping through their smartphones.  Among the huge online store list 80% of the sellers have mobile-based version of their state.

2.M-commerce revenue is on a steep rise

In 2016 there was a 34.2% increase in the m-commerce market in France and it is estimated that 25% of the entire online sales in France will be taken over by mobile platforms by the end of 2017. In the case of the choice of devices smart phones is their favourite. It is expected that by 2020 the m-commerce revenue of France will be USD 17.5 Billion.

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3.France, the Mecca of Fashion is changing

The fashion industry has always revolved around France. When it comes to fashion, France has always been the benchmark. However, a recent survey revealed that there is a rise in online purchase and around 28% of people who participated in the survey said that they are now frequently purchasing clothes online rather than a ready-to-wear chain. Even though most of the people in France prefer to buy clothes, accessories, and shoes through face to face deal now, statistics are indicating that there is a huge wave of change happening. The increase in the percentage of people willing to shop online is indeed positive.

4.Innovative Ideas

It is indeed true that e-commerce market in France is crowded. Since the completion is tough new business owners who wish to sell their products online should develop new, innovative strategies.

Meryl Job and Renaud Guillerm two entrepreneur first developed an online fashion community and started sharing and discussing fashion. He developed the platform to a huge online fashion enthusiastic community and Later on the situation was monetized by creating a website so that community members can buy as well as propagate the commodities.

5.Language Matters

French People are very much particular about their language. So it is less likely that poorly translated language in websites will succeed in France.

A recent survey revealed that 70% of the French e-commerce customers wish to see their preferred search results to be on the first page itself. So the only solution here for non-eu citizen web-developers is to install the best language translation plug-in possible and optimize the website in accordance with search engines.

6.Impeccable online payment methods

Carte Bancaire has their strong foothold in France owing to their flawless payment system. Majority of the people (e-commerce customers) depends on Carte Bancaire. However, there are other payment methods available too. Payment methods like Atos, CM-CIC, Paybox, Stripe, Ingenico, SagePay, Authorize.net, Skrill etc.(card based) and Paypal etc. are catching up in France.

7.Famous e-commerce platform in France

In France, lion share of the merchants are small scale and a fully fledged e-commerce website is not at all economically viable for them. So there are e-commerce solutions which can build as well as maintain websites affordable rate which will cater all their basic sales need.

For instance, Prestashop is one of the famous e-commerce platforms which French merchants rely on. There are around 30,000 plus Prestashop users in France alone. Apart from Prestashop, merchants also rely on, Shopify, Magento, Bog Commerce, Yokart etc.

8.Most of the websites offer free shipping

The power of offering something free can create wonders for merchants. For example Amazon the e-commerce giant when entered the European market, especially France faced a huge backlash owing to their shipping charge. The sales took off when they introduced free shipping. This is the exact example now sellers are following in France at the moment.

9.Customer has to pay EU tax

A customer or an importer is bound to pay VAT/import tax/excise duty if they have to purchase goods. Tax rate of France is similar to that of many European countries.

10.Remember! They are in plenty

France e-commerce market is overcrowded. More than a dozen websites are getting launched every week. E-bay, Amazon etc have also their foothold in the market. Innovative digital marketing is the only way to thrive in the crowded market.

Top 10 Best Methods to Speed Up Your Prestashop Store

Notwithstanding the fact that it calls for a great deal of technical knowledge to speed up your online store, you don’t need to fret when Prestashop is by your side.

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You can completely rely on Prestashop which promises you a host of methods to hasten up your online shopping interface.

Methods to Speed Up Your Prestashop Store

However, it is indeed true that user experience is the key to the success of any website. Slower the time takes to load higher will be bounce rate.

If you are looking to improve the loading speed of your Prestashop website, below are the 10 different methods that can make your website fast.

The Rate At Which Your Website Sends and Processes SQL Queries

Website administrators thrust a great deal of significance on HTTP requests which can be used for securing your portal. These contain MySQL queries which can be encrypted. However, you need to spend lots of money for encryption and server-side decryption; both of which influence your online store’s performance.

Added to this, it takes a lot of time for these activities to be performed, doubling up the time required to execute a query. So how can you address these concerns? A time-tested move would be uncheck this option.

  1. Time Taken to Read the Information That is Transferred by the Server

Data compression and data encryption are the two modes of securing your online data. It is important to note that data that is accessed from the database and transferred back by the server can be either encrypted or compressed. You might be of the opinion that since data is compressed, the speed of transference is enhanced. And you are right to some extent. But it demands to have a holistic view of the scenario when both compression and decompression both weaken the data processing time leading to a negative balance.

Here comes a tip to tide over this situation. And that is to select the “Ni encrypted nor compressed” mode.

  1. Make the Most of the Progressive Loading Option of Prestashop

The latest versions of Presta Pricing 7.0 and Presta Categories 6.0 bring in the added advantage of a novel category loading mode called as Progressive Loading. Use this latest mode and you are all covered. With this mode, you can accept only the first level of categories which will be loaded into memory and displayed. You can allow sub-categories to be displayed only when the need arises. This pushes the speed of your Prestashop online store significantly.

  1. Have A Check on the Number of Lines Displayed Per Page

If your online stores has over 5000 lines, then it undoubtedly hampers the processing speed. Hence it is best to keep a tab on the number of lines that are displayed per page. To limit the number of lines, you will have to dedicate your efforts towards working page by page; restricting the upper limit of the line number to 5000 and nothing more.

To make this line number adjustment possible, you can employ paginators that Prestashop offers. You have the luxury of using super paginator that allows you to pre-fix the upper limit of webpage lines.

  1. It is best to restrict the numb er of columns

Another proven method to increase the effectiveness of your Prestashop online store is to not only limit the number of columns but also to choose them with a clear sense of discretion. To do this, you should only check the columns that you actually need. You should keep in mind that not all columns are effective. There are some columns which drain your resources and server reserves as well. Hence it is best to avoid such sapping columns by relying on Sitolog.

Sitolog is a module which helps you make the right choice of columns since it indicates those which have a damaging influence on your processing speed. Hence the trick would be to have less number of columns so that you are not kept waiting in queue for your query to be processed.

There are other columns which are checked and come with the “hyper-slow” tag. Speaking of such columns, it is best to avoid using more than one column at a time. In the event that you raised a query of 3 such items in these columns, you pave the way for a crashed CPU.

  1. Put the Column Configurator to its Best Use

By now, you have understood the significance of important columns that favor your online store. Going a step further, you should employ the “pre-settings” also called as “column configuration” so enable your store to switch between columns; with a single click.

The day is not far when you can employ the new configurator that permits you to create limitless column configurations (which are currently restricted to 6 at present). You can effortlessly use the “drag and drop” option to choose your columns and rearrange them.

Want more?

You can also choose the titles that are displayed in the tables along with their widths.

  1. Keep A Close Watch On The Number of Tables That are “Switched On”

Another prudent way of speeding up your online Prestashop store is to keep a close watch on the tables which are “switched on”. To explain you about “switched on” tables, these are tables which display data and which automatically refresh the data after the parent table changes rows or refreshed.

You will agree with the fact that if more tables are triggered, the time taken to display products increases substantially. Along with this, images in the tables hamper the processing speed. Hence the trick would be to unlink all the tables that you no longer require to display your store data.  This will substantially improve your processing speed.

  1. Deselect the “Line Counters” Option

The next in the list of “speeding-up” tricks for your Prestashop store is to uncheck the “line counters” option. Your data table has a number of rows and columns along with their respective totals (row totals and column totals). Thus, if your store calculates all these totals, it can cause a major drain to your processing speed. Hence it is best to uncheck the “Line Counters” option.

  1. Employ Pre-Filters in Place of Column Filters

A pre-filter is a filter that keeps a check on the number of rows that are returned by the SQL queries. This filter acts in unison with the level of requests which are all written in SQL. It is through this pre-filter that you can bring about an efficient push to the speed of your online store since it considerably reduces the volume of data that is sent by the server. You can customize these pre-filters and enjoy the benefits of a faster online Prestashop store.

A sharp contrast is with a column filter which hides some lines and displays the data that is received from the server. Hence this option does not save any time.

  1. The Challenges with Multi-Lingual Sites

Given the fact that your online store supports multiple languages, it comes as an intelligent move not to refresh your category list when toggling between one language to another. You hence need to check the “figer langue categories” option to make this choice. Magic unfolds when your categories will feature in the current language even when you choose another language to display your product listing.

Closing Thoughts

Primarily aimed at improving the speed of your online Prestashop store, you can bank on the above-mentioned 10 super-efficient ways to give the much-need speed push to your online shopping interface.

Reference Link:

https://www.sitolog.com/en/blog/10-super-efficient-ways-to-boost-your-data-management-n30

14 Reasons You Should Choose Prestashop for Your Online Store

Your search for a programming platform that promises a high rank to your online store based on a host of functionalities ends with Prestashop. This is an open-source platform which bestows a plethora of practical and aesthetic options to your e-commerce site. These benefits are the actual reasons that will prompt you to tread the Prestashop way so that you can take pride in presenting and managing a user-friendly online store.

1.A Multi-Faceted Platform

It will not be an exaggeration to quote that Prestashop is a one-stop-shop for all your e-commerce website development requirements. Prestashop promises effective performance coming from its modern features. Tag these benefits to the user-friendly interface that you can provide to your customer base. And you will have an e-commerce site driven by Prestashop that guarantees business growth.Using Prestashop, you can effortlessly manage a multi-product site which comes with unlimited categories.

2.Ease of Use

The next best thing that makes Prestashop an attractive choice revolves around the fact that is utterly simple to use. You do not have to master technical skills to set up the platform. It is as simple as downloading add-ons and installing them and you are all covered. A little effort to dig deep into the source code will go a long way in churning out a unique store for your online business. In this manner, you can integrate these add-ons of Prestashop into any of your online businesses, without any hassles.

3.A Cost-Free Solution

Prestashop is best suited to meet the website requirements of small and medium-sized online businesses since it does not demand any premium to create an account. You can access a number of high-quality add-ons which come with zero investment. Hence, Prestashop comes with the “freemium” tag that substantially reduces the financial burden of small online shopping businesses.

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4.A Highly Versatile Platform

With Prestashop, you can exercise a complete creative control over your e-commerce site. Out-of-the-box themes are the hallmark of Prestashop that will facilitate you to make any sort of a changes to your site. Not only is Prestashop compatible with a computer-based website, you can also employ its myriad features to churn out an M-Commerce site that can help online shoppers order your product lines through their smartphones.

5.Customization – A Promising Reason To Opt for Prestashop

You can refer to the Prestashop documentation that is available on the Cloud to customize your online store. Along with the advantage of installing several themes, you can make the most of the umpteen modules that can expand your online shop; based on usability preferences. In this way, you can guarantee a unique look to your website that will be appreciated by the global shopping populace.

6.An Effective Tool to Manage Your Online Products

With Prestashop, you can exercise better control over your online offerings. You are in a favorable position to engage in the daily management of your online merchandize. Prestashop allows you to categorize your products under various heads, thus permitting online customers to proceed with hassle-free shopping.

With Prestashop, you can declare your offerings tagged under the heads of “Discounted Products” and “Products without Shipping Cost”. This is made possible when you employ the Product Management module offered by Prestashop.

7.Stands in Good Stead With Latest Developments

Prestashop allows you to make the most of the latest versions of add-ons. You can simply download the new version that is launched and your website will eventually meet the growing expectations of online shoppers. In this manner, Prestashop will enable you to gain a competitive edge over your competitors who are spending loads of money to create e-commerce sites; that are not as versatile as yours.

8.A Path-Breaking Marketing Platform

You can make use of the Marketing module that Prestashop offers to not only promote your products but also to improve the user experience. This platform will spread a good word about your brand, ultimately bringing about brand awareness amidst online shopping circles.

With the growing dependence on social media platforms to make a purchasing decision, Prestashop helps you integrate your website with these platforms. This can work wonders to your online store, manifesting in the form of improved customer reach and retention.

9.An Interface that Makes Promotional Activities a Breeze

With Prestashop, you can effortlessly create successful online promotions, launch new products, run newsletter campaigns and engage in referral programs. You can initiate innovative practices to promote your online offerings which will show up in the form of increased website traffic.

10.A Potent Tool to Improve Your Bottom Line

An increased website traffic to your online store will eventually translate into increased sales. You as an online store owner can effectively manage your site through your Prestashop account and boost your conversion rates. You can also register increased product sales stemming from customer engagement.

You have the “One Page Super-checkout” plugin from Prestashop that is a dynamic tool which replaces the default checkout process. This plugin promises a compact, interactive and compelling checkout that can be carried out on a single page. Use this plugin to engage better with your customers and reap the fruits of your labor coming in the form of increased sales.

11.A Promising Platform for Efficient Store Management

The Store Management module offered by Prestashop helps you customize your store activities, while promising you an improved store performance. With Prestashop, you will be able to create customized invoices matching a particular product. Automation of store activities is another promising feature of Prestashop.

You can simplify the process of managing your products, categories and orders along with a dedicated attempt to attract your customers. All thanks to the intuitive interface of Prestashop, store management can be made extremely simple. To top it all, all these store activities can be performed through multiple Prestashop features; all in jiffy.

12.The Checkout Module Can Transcend Geographical Barriers

It is a well-known fact that online stores thrust a great deal of importance to customer comfort and user friendliness. In line with this basic premise of online shopping, Prestashop offers the Checkout module that helps customers proceed with the multi-currency option to pay for their online orders.

The platform allows customers to choose their currency through a secured payment gateway. Easing out the checkout process, this Prestashop module can help customers to proceed with a direct order which gets created in a short time. To sum it all, this module helps you increase your product sales while substantially bettering your conversion rate.

13.Numbers Are a Testimony To The Popularity of Prestashop

Tagged as the most commonly and widely employed programing platform that can churn out interesting e-commerce websites, a close look at the following numbers will strengthen your reason to pick Prestashop.

Launched in 2007, this platform has so far supported the e-commerce needs of more than 250,000 active stores which are spread across 190 countries. Offering more than 310 features, you will be surprised to know that Prestashop presents an array of over 3,500 modules and templates. Another reason that makes Prestashop the platform to develop a highly versatile online store is linked to the concept of localization. Choosing Prestashop will help you churn out an e-commerce portal in over 65 global languages.

14.The Latest Prestashop Version 1.7 Is Here!

A quick look at the promising features of the newest version of Prestashop 1.7 further supports your decision to choose it as your online store programming interface. Promising new architecture, the latest version further simplifies the checkout option through customization. Presenting a new starter theme, this version supports password security along with an easy website maintenance system. The list of benefits does not end here. Look up and install the latest version to enjoy an enhanced module integration with your current e-commerce website.

Closing Thoughts

All the above-mentioned reasons are in the actual sense the benefits of Prestashop. With so many advantages in place, you can make the most of the flexibility and scalability offered by this platform. An additional benefit comes through customization; a feature that is looked up to, by your brand loyalists. Thus, an in-depth explanation of all the reasons speaks volumes of the capabilities of Prestashop, bestowing you with umpteen bright spots that can illuminate your online store to your utmost surprise and satisfaction.

Reference Links:

https://medium.com/@saarahwilliams21/why-should-you-choose-prestashop-for-your-ecommerce-business-e7bfc19adff

https://www.quora.com/Why-should-you-choose-PrestaShop-for-your-eCommerce-business

https://issuu.com/www.knowband.com/docs/how_prestashop_one_page_superchecko

http://doc.prestashop.com/display/PS15/Customizing+your+shop

 

Prestashop Themes Can Professionalize Your Shopping Cart. Know How?

Being a user of Web 2.0, you must be familiar with Prestashop, an e-commerce software that helps you design and manage online  shopping carts. Tagged as an open source software, Prestashop finds an extensive use in the creation of online shopping interfaces. This software comes with a host of pre-designed and pre-defined templates that can be employed by your website developer.

Following are some of the benefits these pre-defined themes come with:

Benefits of Prestashop Themes

1. Customization – The Topmost Benefit of Prestashop Themes

All thanks to the numerous Prestashop themes that can be sourced from many companies, you can employ various skins which are available in multiple styles. Not one or two but an entire assembly of web design skins can be integrated into the shopping cart software. This promises the situation of “best of both the worlds” demonstrating a perfect amalgamation of aesthetics and usability.

If you are looking to team an artistic product with a sophisticated look, you can go ahead and choose a befitting style that matches your requirement. This way, you can bank on Prestashop themes to bring out the perfect layout for your e-commerce site.

2.A Smooth Transition From “Free To Paid” Prestashop Skins

You must be aware that there are some Prestashop templates which can be availed without paying any license fee. However, there are others that are offered by certain companies which come with a price tag. With ample of options available in the market, a trial run of your online cart can include free templates. By doing this, you can check whether your online cart delivers a performance standard that is required by you. However, the second stage to this testing may involve payments to companies who provide you paid Prestashop templates.

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You can pick a first-rate template which has the power to effectively market your products and services. Simultaneously, you can also call for a store makeover by altering the look and functionality of your online store with a palette of appealing colors and fonts.

3.Multiple Design Options

These themes come with umpteen layout options. Hence, choosing any one of the Prestashop pre-defined themes meeting your requirements can professionalize your e-commerce cart. Added to the assembly of layout options, you can cash on the convenience of multiple colors and fonts that can be changed to suit your design requirements. This way, you can choose and implement one from a plethora of well-maintained and high-quality customer-centric themes to transform your cart to rank high in aesthetics and functionalities.

4.Maintenance of Your Site Becomes a Breeze

The pre-defined themes of Prestashop simplify the task of maintaining your e-commerce cart. Just a click on the “theme update” option and you are all covered. However, in certain situations, you need to upload an“.ftp” file for the update to be initiated. Additionally, all these themes present a simple means to customize your site, without demanding any software coding.

5.Device Compatibility

Another star attraction of Prestashop themes is that these themes are compatible with mobiles as well. You can effortlessly employ these themes on to your mobile e-commerce site and will be thrilled to receive orders from satisfied customers. Customers who look up your site can read the online content on their mobile devices without any hassles.

6.Cost-Friendly

You will thank yourself for choosing one of the Prestashop themes on the strength of its affordability. These themes which come with in-built themes do not burn a hole in your pockets when compared to the cost incurred with static websites. You can enjoy the benefits of bringing in a consistent layout to your site without bothering about “what next?”

You simply add your content to the theme and your website is up and running. This feature hastens the entire process of building and launching your website which ultimately results in money savings. You don’t have to invest in any unique software to make use of Prestashop themes. This further reduces your cost figures and paves way for a budget-friendly website development.

7.Better Control – The Reins of Website Development Are in Your Hands

You can be the master of your website when you choose to use the themes offered by Prestashop. Enabling you to have complete control over the development of your e-commerce site, you will be in a favorable position to project your brand in the best light possible. Added to this, you can churn out high-functional e-commerce interfaces that are in line with the needs of your customers by conductive trail runs; supported by research and development activities.

8.You Can Save a Great Deal of Time

As the Prestashop themes come with built-in functionalities, you can save a lot of website development time. You can simply include plug-ins and widgets that are required, without having to search for them. By picking Prestashop themes you will be in a position to link your site with your social media contacts alongside taking assistance to provide slideshows and side panels to your site that are helpful to online shoppers.

Final Thoughts

The above 8 advantages of employing Prestashop themes are a testimony to the fact that it is best to choose pre-defined themes. These themes help your website to have the best look among others along with a high level of usability.

Reference Links:

https://www.linkedin.com/pulse/prestashop-themes-professionalize-your-shopping-cart-sanjay-sharma

https://www.mindstick.com/Articles/12433/professionalize-your-shopping-cart-with-prestashop-themes

http://vcwebdesign.com/uncategorized/advantages-and-disadvantages-using-predesigned-theme/

https://www.demacmedia.com/choosing-a-custom-or-theme-design-for-e-commerce/

 

Prestashop Can Benefit Your Online Store With Its Features. Know How?

Prestashop is a free and widely-used Open Source e-commerce interface. Founded in 2007 in Paris, this is essentially a Content management system (CMS) software used to develop e-commerce shopping cart systems. The main objective of this software is to equip small sized e-marketing businesses to implement the best practices of a robust .e-commerce solution. Marketers across the globe can make the most of this software to create, launch and manage a full-fledged online shopping interface without having to cough up any license fees.

Benefits of Prestashop

If you are inquisitive to know about the features of Prestashop which can benefit your online store, then here it is:

  1. The Open-Source Benefit Facilitated by the Cloud

Web developers who are planning to tread the path of Prestashop can benefit from its open-source feature which runs on a cloud platform. This is a star attraction of Prestashop when you can lay hands on a plethora of website maintenance and development features without shelling out money in the form of license fees.

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When you sign up with Prestashop, you will become a part of an active community of Open Source experts. This community of professionals can help you with your online store hosting plans without having to apply and pay for additional license to access the source code. You are at liberty to employ all the functionalities that this e-commerce software offers; all for free.

  1. Expert and Timely Support

Becoming an active member of the Prestashop forum will benefit you in more ways. Along with receiving timely technical support for all your web development and maintenance queries, you will also be able to extract the advantages of its appealing back end interface.

You can bank on the exhaustive training material that comprises of invaluable information collated from 8, 50,000 experts of Prestashop. You can engage in an online chat with an expert of the Prestashop team as a part of one-on-one problem-solving interaction.

  1. Ease in Setting Up and Maintaining Online Stores

Prestashop makes the core task of setting up an online shopping site a breeze. This is because this software is comparatively easier to use and understand. Doing away with the complexities of other web development scripting languages, Prestashop simplifies the maintenance activities of your online store.

You don’t have to take support from an external subject matter experts to handhold you with the workflow of Prestashop. You can work independently to set up your own online store with Prestashop by easily understanding the functionalities of this software. You can effortlessly launch your online store without downloading anything since the up-to-date cloud platform will provide you with the most recent version.

  1. Seamless Version Upgrade

It is with Prestashop that you can effortlessly debug your code. This paves way for an additional incentive that comes in the shape of a seamless version upgrade. You will thank yourself to have chosen Prestashop when you can initiate a software update without any hassles. This is a much-needed move to deliver high quality online stores.

Secondly, this software facilitates a provision to integrate an array of leading business applications and services. To name a few, you can incorporate a single app which can interact with your customer base through chats and emails to process their online refunds. This app is facilitated by support conversations between the help desk and the customer can also initiate online order edits. You can also automate your inventory and order management mechanisms through an application. These applications once ported on to your site can help you strengthen your presence in the online shopping space.

  1. Customization Made Easy

Tagged as a developer-friendly software, Prestashop offers a perfect solution to all your customization tasks. Permitting you to customize modules by including features according to your specific needs, Prestashop helps you implement out-of-the-box e-commerce solutions. You also have the advantage of bringing in your corporate elements as add-on modules which will make your online store rank high with versatility. You can also scale up your functions depending upon your changing needs.

  1. Multi-Lingual Support Cuts Across Geographical Barriers

If your online store attracts global shoppers, then it is best to use Prestashop which comes with a multi-lingual support. Capable of supporting close to 45 languages, this E-commerce solution comes with an additional benefit of facilitating multiple currency conversions.

  1. Portability

Prestashop is a light-weight software that demands very less installation costs. You can set up a new server on which you can run your online store applications without burning a hole in your pocket. Tagged as a powerful store builder, you can make the most of the swift installation features that Prestashop offers.

  1. Affordability

Tagged as a Freemium e-commerce platform, Prestashop is a popular E-commerce solution that can considerably reduce your website development costs. This is a “cheap and best” web development alternative which brings down your need for multiple server resources as well. With all these in place, this software can be looked upon as a purse-friendly alternative to churn out a robust online store.

  1. High on Functionality

The latest Prestashop v1.7 comes with a host of additional features that are now at your disposal. To name a few, you can make the most of the integration with bootstrap and the user-friendly look and feel that can be utilized.

You will be thrilled at an assembly of 2,000+ responsive themes that can be used to build mobile shopping interfaces. To top it all, Prestashop offers more than 25,000 plugins through which you can add multiple functionalities to your online store, backed by a plethora of shopping cart features.

  1. Themes – The Aesthetic Benefactors to Your E-Commerce Site

Web developers can make the most of the Prestashop Template which is a collection of images, files and modules; all supported by documentation. It is through this package with which you can build a complete e-store.

The various themes of Prestashop permit you to alter or modify the look and functionality of an online store, facilitated by a local language support. It is as simple as downloading the theme you like the most and installing it. You are now all set to hit the ground running with your fully functional and aesthetically appealing online store.

  1. Multiple Modules of Prestashop

Allowing you to have full control over the administration of your online store, Prestashop offers a host of website development services which are beneficial to your online shopping populace.

Payment module and the shipping module are the two important modules offered by Prestashop.

Along with these two modules, you can employ this software as an intelligent tool to develop an SEO compliant site, banking on the customized module. The list of benefits offered by Prestashop does not end here. You can bank on Prestashop to actively integrate your online stores with social networking sites like Twitter and Facebook.

  1. A Multi-Faceted Solution

Through Prestashop, you can implement a number of successful shipping configurations and partnerships, by taking the support of the shipping module. Online shoppers will be satisfied with the benefit of a seamless customer checkout. A unique feature of this software is that it permits data migration from other shopping carts.

A host of customer service tools offered by Prestashop can make your online store stand apart from others. You will also be surprised that this software helps you integrate more than 50 globally-acclaimed payment solutions and gateways for billing purposes through its payment module. You as a digital marketer will also be in a favorable position to effectively manage your product listings through the extensive set of features that Prestashop offers.

  1. A Proven Means to Enjoy Higher Page Ranks

Every marketer wants his online store page to reach top the list of Google search results. If you are in a way to develop an E-commerce site, Prestashop can become your top bet as it can help you achieve heights.

Conclusion

With so many features that Prestashop offers to digital marketers, you can effortlessly market your products and services which can be ordered via personal computer or smartphones. This software which comes with a designer guide makes it an easy job to build and manage an online store. With an opportunity to extract the best out of the wide range of customizable e-commerce themes, Prestashop allows you to rank your page with a high aesthetic appeal and functionality score.

Reference Links:

https://www.globalteckz.com/blog/advantages-benefits-of-prestashop-e-commerce

https://apps.shopify.com/integrations/prestashop

Pros and Cons of Prestashop E-commerce Development

Prestashop was introduced in 2007, it has gained popularity along with fully fledged Prestashop Ecommerce development solutions over the past decade. At this moment of time Prestashop has managed to provide an e-commerce platform for 1.25 lakh stores word-wide. What make Prestashop stand apart from competitors are reliable online shopping solutions and amazing user experience.

Of course, not all e-commerce solutions are perfect and will have some demerits or flaws along with impressive features and so is the case of Prestashop. Here let us have a look at the most important pros and cons of Prestashop E commerce development.

1. Easy to install

The installation of the software is a very simple process. You just need to download the file on your gadget from their official website. Setting up a fully functional online store is just a few steps away. Deploying PrestaShop is not a big deal for even users that have only a slow internet connection as it is light with less than 6MB in size. Since the file itself is so small there won’t even be a question about slowing down of website and as a result, users can benefit from faster search options.

2. Open source platform

Prestashop is an open source shopping cart website that can be owned free of cost. Unlike its counterparts, there is no need for a license fee to establish an e-store. This is a great option for merchants looking to start up a new online venture with minimal investments. A pretty decent store can be set up without giving a thought about transaction or monthly fees with this web based e-commerce solution.

3. Easy to use and maintain

There is no technical brilliance needed to operate an e-store using this shopping solution. It is easy to understand, with a simple design and has a convenient back end interface. A user with minimal technical know-how can handle the website with ease, so maintaining the website is most of the time hassle free. The overall convenience to operate throughout the store is always an upfront giving way for only negligible technical jargon.

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4. User friendly interface

The convenience of handling the store with a user friendly interface is the key advantage of Prestashop shopping solution. This is really helpful in effortless management and maintenance of the store. The quicker processing and easy navigation throughout the website has added to its amazing user experience. The availability of 25000+ plugins plays the key part in building a fully functional store with ease.

5. Customization friendly

Depending on the varying business needs, the shopping cart website using Prestashop can be easily customized. You can add or delete features of the store to make it suitable for your business type. Personalizing particular areas of your store can be done with complete flexibility during Prestashop website development Service.

6. Demographic assistance

The support for multiple languages and currencies has made its localisation process simple. With enough demographic assistance, the stores using Prestashop are running successfully across USA, UK, India, Canada, China, Germany, and Japan. Even when the complete support is available for only English and French, the website can be easily translated to around 40 to 45 languages.

7. Minimal system requirements

Running the store on your device doesn’t require much system requirements. All you need is a stable shared hosting plan. The store runs efficiently with just a stable operation system such as Linux, UNIX or Windows and PHP 5.2, MySQL 5. And operating from PrestaShop Cloud is a lot convenient in comparison to self hosting.

8. Secure payment

Reliable and user friendly payment gateways are another important attractive feature of using Prestashop shopping cart solution. There is nothing to worry about fraud or time delay when using their payment options such as PayPal and Google Checkout. Moreover, secure transactions are assured through SSL protocol system. Above all, Prestashop’s one-page checkout process considerably speeds up the product purchase.

9. Economic choice

With the need of only minimal investment and a fewer resources, you can set up an online store in a minimal time frame. The base version itself offers all the features of a fully functional store. The store can run on a shared hosting web service making it a great option for those merchants looking to start a new venture with budget constraints.

In addition to all these significant options, Prestashop is also designed to offer some out of the box features. This includes free promotional tools including coupons and vouchers, automation of Email follow-up and user convenient features such as ‘recently viewed products’, returns management and order tracking. Also you can have more in the store with its latest upgrade to Prestashop 1.7 that features enhanced product configuration and improved back office navigation.

Not all shopping solutions are built to perfection and have disadvantages or limitations when compared to counterparts. Here let us have a look at the pros of Prestashop website development that should be taken into consideration before going for it.

10. Limited scalability

This shopping website is a great solution for small to medium sized stores but not so great when your business is looking to expand. This free software for online store can be an asset to improve the online exposure of your business with multi-vendor support but with limited benefits for large or complex projects. Its lack of multi-store feature is a major drawback when setting up a full-scale project.

 11. Unprofessional design

Prestashop comes with a pretty decent design to run a start up or low budget store but not good enough for large scale stores. The design lacks a professional touch even when it serves the basic functions. Some users also complain about a poorly designed statistics system and about upgrading issues. And it has only limited options for cross sell products.

12. Paid functionality

Many of the features that come built in with its counterparts are not available with this open source platform. This free version is actually a basic solution with only standard features to run a medium sized store but not with advanced functionalities. You will have to buy additional modules to meet your advanced needs but need to spend a pretty sum.

13. No official support team

Unlike other shopping solutions that has official support teams to deal with any mishaps; no official team is there to help you out with Prestashop. However, many of the Prestashop users are not considering this as a drawback as there is an active user community with over 700,000 members who are always out with a hand of assistance. The support pages on Facebook and Twitter, as well as the rich documentation with FAQs and user guide, are good enough to keep the system updated.

When you are planning to set up an online store for your business, you have to take a deeper dig into its pros and cons. If you are on a low budget and looking to have a standard online store with some decent features to give an online exposure for your business, Prestashop E commerce development has proved a good choice. On the other hand, if you prefer a fully-fledged store with advanced features for a large scale project, you can have a look at other alternatives.  You can also have a trial version before signing up to the original version for most of the platforms. After all, a wise decision is not to go after a platform with a higher rating but to choose the one that suits your exact business purpose.

Reasons That Make Prestashop A Preferred Option for Ecommerce Merchants

Prestashop is one of the most commonly used and popular e-commerce solutions of  merchants handling small to medium sized business online. Ever since it was introduced back in 2007, this online business platform is winning hearts of many entrepreneurs who prefer a budget-friendly solution to their venture. Its lightweight nature makes it a feasible choice for even those with a slow internet connection. The e-store can either be self-hosted or cloud-based when you go for Prestashop website development.

There are lots of benefits featured by Prestashop that made it a true choice for a value-added online store but here are the top reasons why it is a preferred choice for e-commerce merchants.

  1. Open-source software:

    Prestashop is a open source web development platform and that is the primary reason why many merchants go for this solution. As its novel features and functionality can be accessed for free of cost, business professionals with budget constraints can very well afford it. In fact, through Prestashop an online store can be set up without the need for any license fees.

  2. Simple installation:

    Setting up an online store using Prestashop is a simple process. Establishing a new server with an open source platform is a lot easier than one thinks. A new online store is at your finger-tips in just a few minutes. The associated installation cost will also be very less compared to similar solutions. The default template has enough features to have a functional online store without worrying about the technical know-how. Moreover, maintaining the store won’t be a hurdle.

  3. Easy learning curve:

    It is less complex in nature and one can find it really easy to understand and use. This eliminates the need for any expert technical guidance or a support team to handle its functionality. Managing the store’s backend is not a big deal for your team as this involves no complex coding or configuration settings. And it is easy to maintain the store with pretty decent debugging options.

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  4. Multi-language support:

    The Prestashop store is designed to work with multiple languages making it a global solution. The store can be customized to work with about 40 to 45 languages and offers support for different currencies also. So customers would find it really convenient to buy products with their particular currency. The website can be translated to your preferred language based on the varying business requirements and targeted locations. So localization of your store is not a concern with this platform. Also integrating a number of languages instantly is not a big deal. This, in fact, gives way for deeper market penetration.

  5. Comprehensive control panel:

    With an intuitive control panel, managing the business is really simple with Prestashop website development. The additional modules if any, as well as the payment gateways and orders, can be managed quickly. Configuring your store and making any new alterations can be done in a simpler way. The store gives the flexibility for real-time visitor tracking too. The page indexing feature that comes inbuilt helps to improve the pace of your website performance.

  6. Minimal system requirements:

    Unlike many of its counterparts like Magento that needs some important system requirements to run the store, Prestashop works with just a decent shared hosting plan. No specific VPS or dedicated hosting is needed for this eCommerce platform to run efficiently. And you can experience an all in one solution for your online store without any related worries if you go for a PrestaShop Cloud.

  7. Responsive templates:

    There are a lot of responsive templates available from which you can choose the one suiting your requirement. In fact, these responsive templates are designed to enhance your market presence and you can benefit from an increase in returns and sales over the period. You can also design a fresh template if you find no matching templates for your needs. And importantly, a responsive website is the key to drive good traffic and conversions to enhance the online arena of business. Moreover, you can improve the overall look and feel of your online venture with your choice of themes.

  8. Appealing interface:

    The overall clarity and ease of use of the interface allows effortless operation throughout the store management and maintenance and minimizes the technical jargon to a great extent. In addition, desired functionality of a complete store can be achieved through 25000+ plugins. Also the end user can have a really amazing experience while navigating through the website. The user-friendliness is what makes it stand out from its counterparts. And the design has a special emphasis on reducing abandonment cart rate and enhancing customer engagement.

  9. Customizable:

    The e-commerce store features can be enhanced or changed to suit your particular requirements as it is easily customizable. A website that meets your business type can be set up with minimal effort and time. The admin panel can be customized with flexibility by adding or removing store features to make it apt for your business. You can personalize the specific sections of the store at your convenience to make the process easier and manageable. With options for special product promotions, you can enhance the sales rate of particular products.

  10. SEO friendly:

    The comprehensible codes really aids in managing the URLs, page descriptions, and titles. Moreover, the search engine optimization activities are pretty much easy thus giving way for improved page ranks. And optimizing product pages is not a big deal when using Prestashop for your store and your products will be showcased in major search engines in addition to SEO-friendly URLs. With the goal of improving the visibility of your store, it is designed to integrate with social media platforms and other marketing tools such as newsletters.

  11. Cost effective:

    Unlike other e-commerce solutions, it needs only a fewer server resources. Prestashop is in fact a cost effective choice with all these discussed benefits. Launching and maintaining the store using this open source software needs only minimal investment. There is nothing like a premium version available for this platform and so those with a tight budget can have all the features with the base version without spending anything.

  12. Active user community:

    One of the key advantages of Prestashop platform is its active user community that plays a key role in building a completely updated platform. The online user guide and FAQ sections of the user community offer good assistance for the store users. They have got good social media support through Twitter and Facebook pages too.

The customers can have a great purchase experience with reliable payment gateways such as PayPal and Google Checkout. Also, there is nothing to worry about the security while purchasing through this website as SSL protocol system is employed to ensure secure transactions. And the latest upgrade, Prestashop 1.7 comes with a lot of attractive features that improve the overall functionality of your store. Enhanced product configuration and improved back office navigation are among the highlighted benefits of the latest version. With Prestashop website development, high-end eCommerce websites are at your finger tips at appreciably affordable cost. If you get a powerful tool to improve the market presence of your store online for free, then why not go for it?