Healthcare websites are informational, interactive and transactional. While many websites give reliable medical information to visitors, there are also some that recommend the healthcare providers and centres for treatment.
This website will look into the details of the top 15 healthcare websites across the globe. The post will look into the technologies that went into constructing the website and also elaborate on their performance.
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1. Healthline
Global ranking: 139
Country: United States
This website was originally started as YourDoctor.com by James Norman, an endocrinologist. In 2006, it was renamed as Healthline Networks.
Features of the Healthcare Website:
- The website provides information about diseases, symptoms and treatments for all kinds of diseases
- The tools offered in this website are symptom checker and Body Maps
- Users can also find doctors online through this website
Technologies Used in the Website:
- Rapleaf marketing automation tool for customer engagement
- Optimizely to deliver effective digital experience, both on desktop and mobile
- LiveRamp for CRM retargeting ad data onboarding
- Everest Technologies for performance testing
- Krux Digital for capturing and monetizing consumer data
- Lytics for customer-centric digital marketing
- Netmining for performance marketing
- Ignition One digital marketing suite
- Visual IQ for marketing attribute
- DoubleClick Floodlight to view the actions of customers after they click advertisements
- Google Analytics
- Facebook Domain insights
2. NIH
Global ranking: 207
Country: United States
NIH or National Institute of Health is one of the largest medical research centres in the world and has more than 6000 research centres. It is a part of the U.S. Department of Health and Human Services.
Features of the Healthcare Website:
- This health website gives information regarding health, grants and funding, news & events, as well as research and training
- The latest developments in the medical field are discussed by experts on this website
- Scientists and researchers can access the NIH image software on the website
- It also helps researchers find information about stem cell research
Technologies Used in the Website:
- CrazyEgg analytics and tracking platform
- Google Font API
- jsDelivr Content Delivery Network
- Drupal Content Management System
- Here Mapping
3. WebMD
Global ranking: 323
Country: United States
WebMD was founded by Jeff Arnold in 1996. In 1999, it merged with Sapient Health Network (SHN) and Direct Medical Knowledge (DMK).
Features of the Healthcare Website:
- Provides information regarding healthcare, pharmacy, drugs and more
- Physicians also blog about various medial concepts on this website
- It provides medical information regarding drugs and supplements, family & pregnancy, healthy living, diseases and diagnosis
Technologies Used in the Website:
- Omniture SiteCatalyst for online marketing strategies
- Rapleaf
- Omniture Adobe Test and Target to measure online conversions
- Adobe Marketing Cloud
- Adobe Dynamic Tag Management
- LiveRamp
- Everest Technologies
- Soasta mPulse multi-channel real-time analytics
- Krux Digital
- Netmining
- IgnitionOne
4. Mayo Clinic
Global ranking: 584
Country: United States
Mayo Clinic is a non profit academic medical research centre that focuses on education, research, and integrated clinical practice. This website is the digital platform of this organisation.
Features of the Healthcare Website:
- The website provides information under the categories of patient care and health info, departments & centres, research, education, products and services
- It also offers pertinent information for medical professionals
- Users can also find a doctor and make appointments using this portal
Technologies Used in the Website:
- Visual IQ
- REES4 marketing and automation tool for ecommerce
- Facebook Domain Insights
- Yandex Metrica to analyse visitor behaviour and key performance
- Google Analytics
- Lotame Crowd Control data-driven marketing and advertising program
- OpenResty Framework
- CDN JS Content Delivery Network
- Google Search Appliance
5. Weight Watchers
Global Rank: 5602
Country: United States
This website is more popular among women who are looking for effective solutions for maintaining weight.
Features of the Healthcare Website
- The portal uses a science-based approach to help users lose weight with changes in nutritional intake and behaviours
- It is available in website and mobile app versions
- It has a reward program that motivates users to lose weight by offering rewards
- The website helps users adopt a healthy lifestyle
- It helps users set up personalised fitness goals and work towards it
Technologies Used in the Website
- Adobe Dynamic Tag Management
- Visual IQ
- Optimizely
- Hotjar
- Rapleaf
- LiveRamp
- New Relic
- Fastly
- Google Analytics
- MediaMind
- Lotame Crowd Control
- Cart Functionality
- ASP.NET framework
6. Medical News Today
Global ranking: 799
Country: United States
Get the latest news, details and updates from the medical field in this online portal. It was founded in 2003 and has its headquarters at Brighton, East Sussex, UK.
Features of the Healthcare Website:
- The website provides medical information for both public and physicians
- The knowledge centre has specific information and in-depth articles regarding various subjects
Technologies Used in the Website:
- Krux Digital
- Everest Technologies
- Netmining
- Hotjar
- Rapleaf
- LiveRamp
- IgnitionOne
- Lytics
- Google Optimize 360
- MediaMath
- Lotame Crowd Control
- comScore
- Facebook Domain Insights
- Google Analytics
- Moat advertising metric system
7. Wal Greens
Global ranking: 904
Country: United States
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This website is the digital portal of the Walgreens retail pharmacy store chain. This website was launched in 2016.
Features of the Healthcare Website:
- Users can refill prescriptions by ordering online on the website
- It also helps websites get information regarding healthcare clinics in the neighbourhood
- Users can find details of vaccines and immunisations, health information, drug information and lots more on the website
- Users can order for contact lenses online on this website
- This portal also offers cosmetics, hair care, face care and other products that users can buy online
Technologies Used in the Website:
- Omniture SiteCatalyst
- Adobe Dynamic Tag Management
- Monetate site optimisation
- Instart Logic Loader analytics
- Pardot marketing automation tool
- Adobe Marketing Cloud
- Rapleaf
- LiveRamp
- KruxDigital
- OwnerIQ for targeting online messages
- Dynatrace AI powered app for analytics and monitoring
- Kenshoo to automate search engine marketing campaigns
- Salesforce cloud platform
- Branch mobile deep linking system to increase user retention
8. CVS
Global ranking: 1121
Country: United States
CVS is an online pharmacy that was launched in the year 1999.
Features of the Healthcare Website:
- Users can refill prescriptions and shop for medical products online on this website
- It offers special deals and discounts for members
- The online portal offers same day delivery, 1 to 2 days Rx delivery and 1 to 4 days shipping services
- The portal has special offers for veterans and military personals
- Users can also find the nearest CVS pharmacy on the website
Technologies Used in the Website:
- Monetate
- WebTrends enterprise-class web analytics and marketing performance management
- OpinionLab to get and understand real-time comments from customers
- Soasta mPulse
- Adobe Dynamic Tag Management
- Groupby Searchandiser search and analytics for ecommerce websites
- Adobe Marketing Cloud
- Omniture SiteCatalyst
- Everest Technologies
- Google Conversion Tracking
- Facebook Domain Insights
- MediaMath
- DoubleClick Floodlight
- Twitter Conversion Tracking
9. Tua Saude
Global ranking: 1256
Country: Brazil
This digital portal was founded by nutritionists Tatiana Zanin and Adriano Frazão. The health information posted on the website is written by professionals.
Features of the Healthcare Website:
- This website provides information regarding diet and nutrition, home remedies, weight loss, pregnancy, fertility, diabetes and other medical conditions
- It also provides information about alternative and traditional medical treatments
Technologies Used in the Website:
- Google Optimize 360
- Facebook Domain Insights
- Google Analytics
- comScore
- Facebook Conversion Tracker
- Firebase Framework
- GStatic Google Static Content Delivery Network
- Recruitee Content Management System
10. Doctissimo
Global ranking: 1260
Country: France
Doctissimo was founded by doctors Laurent Alexandre and Claude Malhuret in the year 2000.
Features of the Healthcare Website:
- This website gives information regarding health, pharmaceuticals, natural healing, pregnancy, baby, beauty, nutrition, and more
- Users can also find out about medical tests on this website
Technologies Used in the Website:
- AT Internet web analytics
- Everest Technologies
- Rapleaf
- LifeRamp
- Adobe Marketing Cloud
- Omniture SiteCatalyst
- Zeotap identity and data platform
- XiTi traffic management
- Google Analytics
- Facebook domain insights
11. Athena Health
Global ranking: 1370
Country: United States
Athena Health is a portal that is building a network of doctors.
Features of the Healthcare Website:
- Doctors can create or access electronic health records, medical billing details and epocrates safety, diagnostic and treatment information
- The services provided by the website are patient engagement, population health and care coordination
- Doctors and hospital staff can also set up meetings using this portal
- The portal brings information and insights from more than 1000,000 providers
- It helps automate certain administrative and managerial tasks for easy healthcare centre operations
- It also has webinars, case studies, white papers, performance benchmarking, marketplace and other resources for healthcare professionals
Technologies used in the website:
- Adobe Dynamic Tag Management
- Nginx web server
- HTML5 Doc Type
- X-UA-Compatible
- Canonical Content Tag
- Cascading Style Sheet
- Twitter bootstrap
12. Drugs
Global ranking: 1448
Country: United States
Drugs.com is an independent medicine information website. The information in the database is provided by Wolters Kluwer Health, Cerner Multum, IBM Watson Micromedex and American Society of Health-System Pharmacists. The website also collates medical information from websites such as Mayo Clinic, Animalytics and Harvard Health Publications.
Features of the Healthcare Website:
- The website provides a list and information on drugs from A to Z
- Users can do word as well as a phonetic search of drugs
- Treatment options, active ingredients, inactive ingredients, side effects and more details are available on the website
- Users can also get details of generic drugs, international drugs and veterinary drugs on the website
- The tools available on the website are interactions checker, symptoms checker, medication records, pill identifier, drug imprint codes, and compare drugs
- News about the latest developments in the medical field and drugs released are also shared on the website
Technologies Used in the Website:
- Efficient Frontier performance marketing platform
- Everest Technologies
- OwnerIQ
- Rapleaf
- Netmining
- Soasta mPulse
- LiveRamp
- IgnitionOne
- Hotjar survey
- Google Optimize 360
- MediaMath
- Lotame Crowd Control
- Quantcast Measurement that provides tracking information and demographics
13. Doctolib
Global ranking: 1497
Country: France
Doctolib.fr is an online platform that helps users find specialist doctors in their neighbourhood and book an appointment. It was founded by Stanislas Niox-Chateau, Steve Abou Rjeily, Jessy Bernal and Ivan Schneider.
Features of the Healthcare Website:
- This website has details of nearly 2000 healthcare facilities and 1 lakh medical practitioners
- Users can find specialists such as dentist, paediatrician, ophthalmologist, dermatologist, chiropodist, midwife, gynaecologist and more on this platform
- It is available in both desktop and mobile app versions
- Doctolib.fr has two portals – one for healthcare professionals and another for patients
Technologies Used in the Website:
- Google Optimize 360
- Mouseflow – creates videos of user movement such as clicking, scrolling and ignoring
- New Relic
- Google Analytics
- Google Analytics IP Anonymization
- Google Conversion Linker
- Google Conversion Tracker
- Ruby on Rails Framework
14. Baby Center
Global ranking: 1500
Country: United States
This website was launched in October 1997 and has a presence in 11 countries. It is owned by the American Company, Johnson & Johnson.
Features of the Healthcare Website:
- Provides information regarding conception, pregnancy and birth
- The website also has information regarding foetal and childhood development
- Expecting parents can track the baby’s development
- The apps offered by this website are Pregnancy & Baby, Baby Names for iOS and My Pregnancy Alexa Skill
- Users can also buy baby products and gear from the website
Technologies Used in the Website:
- Omniture Site Catalyst
- Krux Digital
- Effective Measure – measures audience, website rankings and demographics
- Adjust mobile tracking app
- LiveRamp
- Rapleaf
- Adobe Marketing Cloud
- New Relic
- comScore
- Nielsen
- MediaMath
- Moat
- Google Analytics
15. Fitbit
Global rank: 1977
Country: United States
This website provides fitness information and also helps users compare wearable to buy the best fitness tracker.
Features of the health website:
- Users can browse and buy the latest Fitbit wearables and fitness trackers
- Fitness enthusiasts can join the community and share their experiences about health and fitness, tips and recipes
- The website provides specs and other details of the various Fitbit products
- It also provides information on how users can get the maximum output from these fitness trackers
Technologies Used in the Website
- Optimizely
- Mixpanel audience measurement and site optimisation tool
- CrazyEgg
- Google Optimize 360
- DoubleClick Floodlight
- New Relic
- Google Analytics
- Google Conversion Tracker
- Twitter Analytics
- Cart Functionality
- J2EE and PHP frameworks
- AJAX Libraries API content delivery network
- Cloudflare and CloudFront CDNs
Using the right kind of technologies and tools while building your website will give you the right results that you are looking for.
Read Also: Use of Web Apps in the Healthcare Industry
Whether you want to track audience movement and identify their behaviour or provide personalised recommendations, there are tools and platforms that you can integrate into your system.
We can help you build robust and dynamic websites with the right integrated APIs and platforms based on your business requirements. Contact us to custom build healthcare websites for your organisation.