How Much Does it Cost to Create a Shopping Website?

How much does it cost to create a shopping website? Determining the average cost of developing such websites is still not easy. It all depends on factors such as technology involved, business goals, time duration, number & type of products, website content, and several others.

Read Also: How To Create an Ecommerce Mobile App?

While various ready-to-use platforms can enable a smooth development of an e-commerce website, these platforms cannot be entirely relied on. Some of the common factors that play a significant role in determining the cost of developing a shopping website are as mentioned below:

  1. Is it a new/redesign/redevelopment website?
  2. The number of pages to be developed?
  3. The number of products to be listed?
  4. The variety of products available like size and color?
  5. Is the content ready for the products/website?
  6. The product images/graphics to be used?
  7. Is the domain registered?
  8. What is the status of the server?
  9. What are the modes of payment you plan to accept?
  10. Would you like to have a blog installed on your website?
  11. Do you want your website to be responsive?
  12. Do you need any additional features like social media buttons or advanced SEO?

Major Factors That Impact Website’s Pricing

1. Platform

The hosting mainly impacts an e-commerce website. A website that is hosted on an external server like Shopify and Magento is outside of your reach. Though this offers you a ready-to-use website with features, like simplicity, zero codings, stability, and reliability; it does not allow you to customize it as per your requirements.

A self-hosted website is hosted on its server and gives its owner access to its code. This enables you to customize the website as per your requirements, have full control over its features, and access its code. However, it does not allow you to install new updates, lacks support, might lead to technical issues, and also involves a high setup cost. A basic variant of the ecommerce store can cost you about $3,000.

2. Hosting

It is essential to pre-decide the hosting you would use for your website. When making a choice, determine the prices of web hosting service providers, the storage limit, website traffic, products, and orders. Once these factors are identified, choose between a shared and dedicated server.

Shared hosting is the type of service in which a site shares a hosting space with multiple other sites. Although available at a lower cost, it comes with its own risk of slow transactions. On the other hand, dedicated hosting refers to the reserved hosting space for a particular website. Although it may cost you higher, it comes with advantages like better speed, own IP address, admin control, and zero risks from other websites.

Few of the common hosting spaces include DreamHost that starts at just $8.95 per month, WP Engine for $29 per month, and others. Commonly, the total cost of hosting ranges between $20-$60 for a small website with light traffic, $60-$150 for a mid-sized, and more than $150 for a large-sized e-commerce website.

3. CDN System

A CDN system is the one that helps collect user requests and enables a faster content delivery from a server that is closest to a particular user. One of the most recommended CDN systems is Cloudflare that is available at zero cost as well as acts as a firewall against attacks.

4. Content Management System (CMS)

A CMS is a platform that facilitates creating, editing, and publishing of content. If your e-commerce website requires a CMS, there are two options available. You can opt for either a CMS as a part of e-commerce platforms like Magento, OpenCart, and osCommerce or the one as a part of the functionality of the custom-built online store.

While a majority of CMS are available for free, integrating and custom developing an eCommerce CMS can typically range anywhere from $1,000 to $10,000.

5. Amount of Data

The amount of data that needs to be uploaded on an e-commerce website is of prime importance. This is because a website with limited data space might not allow you to upload all the product details and in fact, deteriorate the website’s performance. Therefore, you must always opt for a website with ample storage space, and that offers you a dozen of product variables like color, size, price, model, and others.

6. SEO

The website’s SEO also plays a crucial role in determining the price of its development. Since each website is made up of thousands of web pages that have different titles, descriptions, and image attributes, it is essential to understand the significance of SEO. A good SEO may help the website to rank higher on the search engine.

Know More : How To Create a Website?

The SEO for a small store may cost you up to $2,000 and for a large one, between $4,000-5,000. However, it is important to be careful about the fraudulent companies existing in the market as they are likely to fool the corporate by claiming considerable benefits in a shorter span.

Website Features That Impact Its Cost.

1. Customer Registration

Getting a customer registered on a website is not at all easy. Several factors such as whether the website has the products that customers are looking for; whether its design is user-friendly; and if there are any additional benefits one gets on registration play a significant role. Getting a customer registered on a website can, in turn, help in offering special discounts, track order information, exclusive offers, as well as access their purchase history. 

2. Search/Navigation Bar

A search bar on a shopping website is very crucial. Helping improve the overall customer experience, the search bar also leads to a higher conversion rate and increased sales. You can improve this bar further by adding more criteria to the search results like price range, color, size, and product type.

3. Complex Pricing

If the products listed on the shopping website have a complex pricing structure and vary from merchant to merchant, then this is likely to impact the cost of developing an e-commerce website. The cost can also get impacted due to other pricing factors like special discounts and offers, SKU-based prices, exclusive deals on products, and various others.

Read Also: How To Make Ecommerce Website Like Amazon

4. Product Reviews

Allowing your customers to share their reviews about the products listed on the shopping website can hugely impact their overall experience. It is also one of the critical factors that can drive future sales of the product. Therefore, having this feature on your e-commerce website can affect its overall development cost.

5. Checkout

A shopping website can have several checkout options. It can be as simple as quick pay and order or as complex as adding items, confirming the items, choosing the payment option, making the payment, and then, placing the order. Depending on the type of checkout process, the cost of the website’s development may vary.

6. Payment Options

 Making a higher number of payments options available for the customers can help improve their overall experience. Apart from cash on delivery (CoD), some third-party payment options like PayPal, Authorize, SecurePay, and Square can also be offered. Based on the number of payment options you would like to make available for your customers, the cost of setting up the shopping website would vary. Adding a payment gateway can be done for free or may cost you up to $79.

7. Mobile-friendly

Do you want your customers to access your e-commerce portal only through the web? Do you want your shopping site to be mobile-friendly? If the answer to the latter is yes, then be ready to spend a little extra on the website development. The easier you keep it for your users to visit the website, the higher your cost of developing it would go.

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8. Other Features

Additional features such as view order status for the customers, product variations for the sellers, view shopping history for customers as well as sellers can also impact the website’s development cost.

Website Design Is A Key Factor

Be it any business, a website’s design is a critical factor in determining its success. Since customers like to shop from the websites with flashy designs and that look lively, it is essential to keep your shopping website’s design at par to their expectations. However, one must remember that an e-commerce website’s design should be highly functional and offer an immaculate experience to the customers.

If you are looking for a template that is easy to set up your basic shopping website, then it would cost you somewhere between $0 and $300. Making any further adjustments would lead to some additional cost. Hiring an agency would cost you somewhere between $3,000 and $5,000. Therefore, we would recommend that you should not think about the dollars you would have to spend on building a website rather of the ROI you are likely to attain later.

Read Also: 15 Best Online Shopping Websites

Wrapping Up

To estimate the cost of developing a shopping website, it is essential to have a basic framework ready with you. Approaching a web developer or an external team without a layout for your website would not lead to any results.

It might instead lead to much confusion and make you anxious about the cost involved in developing the website. Therefore, it is recommended to always approach a web developer for website development with a proper layout so that you may get the work started in a single go.

How much will it cost to build a website in 2018? Step by step analysis

In the current competitive design world, determining how much a website would cost is one of the many frequently asked but unanswered questions. Even today, with millions of website online, it is difficult to understand the average cost to design a website or redesigning an existing one.

But the question is, why not? Though many of us today feel that building a website is just the hosting and domain cost, you will certainly end up paying much more for additional tools and plugins. The process also includes the total number of man-hours spent in designing and maintaining the website.  So, let us take a look at the real cost of building a website in today’s 2018 online marketplace.

For designing any new websites; you can either follow any of the 2 options

Hiring a professional developer

For people who are super busy building the foundation of their company, or people who simply just cannot understand the technology, you have to hire a professional website developer. Many of you must have already Googled sites offering you website designing services. But the probable was, either the prices weren’t listed, or prices that ranged from super cheap to super expensive.

To make things simple, we rolled up our sleeves and did some pretty good research for you. For websites and freelancers that listed their prices, we saw that the ongoing rate in 2018 to build a modern and dynamic website would cost on an average around $1000-$4000 (numbers might vary slightly in accordance with time) which includes its hosting and maintenance costs. In the end, it all depends on the number of pages and the add-ons you look for on your business website.

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Also not to forget, web designing and web development are 2 different approaches. Designing contradicts to working with an architect to design the blueprint of your website. Whereas, developing refers to actually building the website using various resources.

Hope by now you have an idea what things cost to build your website, let’s take a closer look at the other factors:

1. Number of pages

Let’s consider that a web developing company offers you a quote for 8 pages for $1000. But suppose your requirement needs 25 pages in total, a good rule would be to add $100 per page for every page above the 8 pages quoted. Obviously, every web designing company will have its own terms and condition, but putting forward such a cost estimate will certainly benefit both the parties.

2. Site layout

The modern designing techniques have seen a rise in the number of templates. These templates have readily built functionalities, but they need to be customized according to the business needs. More the customization more will be the charges incurred. So make sure you get these points right.

3. Images and graphics

Graphics images which are fancy and attractive can do wonders to your website. Such images cannot be used from Google as they might be copyright protected. Hence you will have to pay a fee for purchasing this images from various other vendors like Shutterstock or freepik.

4. Design revision

Most of the web development firms allow up to 2 revisions before the final website is ready. But there are many designers who offer even up to 3-5 revisions during the design phase. Don’t forget, each revision during the design phase comes at a fair price that will add up your cost of designing the website. But not to worry, in 99% of the projects, 2 revisions seems sufficient.

5. Content

Content is king. we are sure you must have heard this many a times. Solid and eye-catching content will draw attention to your business. If you are building a new website and you have no content on it, you will have to purchase it either from the development company itself or get it from a freelancer outside.

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Do it yourself (DIY) technology

Building a website isn’t an easy task-specially if you are not a skilled designer or coder. Nor can it be considered as a rocket science. Nowadays many organization have come up with DIY websites with some very good and impressive drag and drop functionalities that skip your thought of “I don’t know how to code”.  Even though it might look simple, you will certainly need some or the other professional help to get the website up and running.

If you are building a website all by yourself, make sure you have the following stuff ready. These raw materials aren’t horribly expensive as you might think.

1. Domain Name

Domain name is similar to your home address where you tell people where they have to visit. It is usually a unique IP address that carries your business name. You can register your domain at a cost merely about $10-$12 for a year which can be renewed after every year.

2. Website Hosting

Website hosting is required to keep your website up and running 24/7. Companies like GoDaddy and HostGator offer web hosting for $100 per year, which can be upgraded based on your needs.

3. SSL certificate

SSL certificates are installed on the web server your website is hosted on, which digitally binds a cryptographic key to your business data. This secures your site with HTTPS protocol. You can purchase the SSL certificate for about $10/ year, or for a higher security, it goes up to $200- $300.

4. Plugins

Premium plugins will cost you around $200-$300, or you usually get for what you pay for. As far as plugins are concerned, make sure you don’t look at some more few dollars and you ought to buy some good quality plugins for your website. Beware, there are some of those plugins which will don’t work as you want.

So considering the above factors, you would be looking at spending almost approx.. $500-$600 dollars just to keep the site up and running.  But the main focus on building the website by doing it yourself is your time. A simple 5 pages website can take about 20-30hours week to design something of quality.

Developing a modern, engineered website is way more time-consuming than most people think it is. But if you have more time than money right now and you don’t get overwhelmed by web technology, the DIY approach is a perfectly viable option.

Conclusion

Start small and then scale your website higher. If you can afford to pay for a website, just pay an experienced Web Development company and be assured that your money will be well spent. It will save your time and headache.