Prestashop can deal with a boundless number of page categories and static pages utilizing its CMS characteristic, yet there are circumstances when a blog may be vital, or essentially further developed CMS feature that PrestaShop or its plug-ins don’t offer. This is the place where more composite tool like WordPress may be helpful.
WordPress is presumably the most mainstream open-source content management system right now, with a significant number of the sites using it for different purposes, from a simple blog to a comprehensive corporate site.
Why you must consider integrating a WordPress blog into your Prestashop store:
To benefit as much as possible from your content marketing on your site.
To assist Prestaashop with ranking more effortlessly on Google and search engines.
To boost indirect deals and keep away from cart desertion.
So, your clients can have a superior user experience and best purchases when exploring your blog in the setting of your store.
With just one tap, the WordPress integration to PrestaShop platform enables you to make use of the WordPress blog framework in your PrestaShop as though it were a native Prestashop addon!
Let’s figure out how.
In case that you need to utilize WordPress as your CMS platform, and PrestaShop for dealing with your online store, instead of one of the eCommerce modules for WordPress, at that point there are a couple of alternatives for integrating these two platforms.
In the event that you would like to give PrestaShop a job to deal with the online store functionality, so you integrate the WordPress in a subdirectory or on a subdomain keeping in mind the end goal for enabling you to add a blog to your store.
Integrate your Prestashop online business on the blog. Or on the other hand, have a WordPress blog in your online shop: this is the arrangement you can incorporate. For integrating the two platforms you can follow the given three options.
The three solutions are –
WordPress PrestaShop Module
WordPress installed on the fundamental URL and prestashop on a subdomain/subfolder.
When you adopt this strategy, at that point, there are some PrestaShop plug-ins accessible that enable you to incorporate content from your WordPress website, or links to it, on your store. These modules can be obtained at the PrestaShop commercial store.
It empowers you to show the most recent posts from your blog on the e-commerce store, and the most recent items from your e-commerce store on your blog.
PrestaShop WordPress Plugins
PrestaShop installed on the primary URL and WordPress on a subdomain/subfolder.
There is likewise a module for WordPress that can support the integration between the two platforms.
One is PrestaShop Integration which is a free download from the WordPress.org module catalog. This module includes a choice of shortcodes and widgets to your WordPress webpage which can be utilized for showing items on your blog.
In case that you do utilize these two platforms in a pair, at that point some sort of integration is suggested as it can help in guaranteeing your clients know about the items you have on offer when seeing the blog. And furthermore, keeping the shopping cart in view for reminding them to watch out prior to leaving the blog.
One more addon is the Custom PrestaShop on WordPress module which enables you to integrate a few components of your store into your blog. These incorporate the header and footer, permitting you to make a more predictable look between the two sections of your site.
WordPress and PrestaShop introduced independently.
When you desire to keep each of them separate, the integration is simple. The most difficult thing to do will be to have a constant theme for both the platforms. You can either modify each platform’s default theme so that they seem as alike as possible or let a developer or designer create two uniform themes for both of them.
Remember that the WordPress theme API uses its own PHP function, while the PrestaShop theme API uses Smarty.
Step by Step Integration Guide
Step #1
Begin downloading the recent variant of WordPress, unzip the file in a folder on your PC, and afterward copy all the content in the folder of your web space also give that folder a name as a blogging.
Step #2
Afterward similarly install PrestaShop, however copying the files on the server to another folder, naming it e-store.
Step #3
Now, after naming the folders separately blogging and e-store respectively, you will locate them on the website either WordPress (at www. [Domain]. [Ext]/blogging) and Prestashop (at www. [Domain]. [ext]/e-store) and you should continue with the installation of both the platforms. Follow the guidelines of WordPress and Prestashop platforms for successful installation of both.
Step #4
Once the installation is done you can begin utilizing the two platforms yet endeavor to load the same graphical theme on both of them, else the audience may not understand much about it. Actually, in reality, by doing as such you will have two websites. When you can ensure that they are as same as possible, the client won’t be at all displaced.
For an ideal integration, a relatively empty WordPress theme at the CSS level must be set up on the grounds that nearly everything is naturally imported from the current PrestaShop theme. Nonetheless, you should copy the XHTML association from the prestashop theme to the WordPress theme. You can change the references of HOOK by the accompanying code –
<div class=”prestashop-sidebar”><ul class=”xoxo”>
<?phpdynamic_sidebar( ‘hooktop-widget-area’ ); ?>
</ul></div><!– .prestashop-sidebar –>
PrestaShop Integration Hook
This widget is employed to embed one of the principle Prestashop hooks –
Top of pages
Footer
Left column block
Right column block
PrestaShop Integration Products
This widget is utilized to show the item list appended to a WordPress blog post. In the event that there is no item attached, no output is formed. This widget has been obsoleted by the accompanying one.
Six gadgets are accessible to show your inventory data: Cart, top sellers, categories, new products, and promotions.
You can also use the shortcode to add information from Prestashop in your WordPress blog posts. For instance –
A button to add an item to the cart.
The picture(s) of your item.
Or on the other hand any item’s information like its name, cost, or short description.
You can likewise show a list of items.
Prestashopmultishop and WordPress multisite
This add-on works effectively with PrestaShop multishop and WordPress multisite traits. You can likewise connect a few WordPress websites to a PrestaShop blog.
Conclusion
In the end, the WordPress integration to PrestaShop offers you the following features:
Addition of a Smarty layout in WordPress.
Programmed addition of the HOOK_HEADER specifically the CSS code originating from the prevailing PrestaShop theme and also the JavaScript code.
Including one of the 4 fundamental PrestaShop hooks without a WordPress sidebar by means of instantiations of the PrestaShop Integration module.
Including a PrestaShop plugin as a widget.
Including a list of items connected to a WordPress blog post as a widget.
Blogging has confirmed to be the most powerful inbound promotion process for online stores. Thus, e-commerce sites powered by WordPress and PrestaShop integration can quickly begin blogging for their company.
Building the high-grade design with WordPress blogging and giving the most high-level checkout for online shopping with PrestaShop platform – that’s the ideal online success cocktail, and this is what WordPress-PrestaShop integration assist you with. After integration, the websites that blog successfully are building brand awareness, driving more consistent traffic, and creating shareable content.
From clothes to groceries, apartments to jewelry, we are buying everything on the web these days. This is a direct result of the reality that we find online shopping more intriguing and advantageous. In this way, various eCommerce sites are released each day. There are numerous open source eCommerce sites accessible with different themes, templates, and plugins. To fulfill this need PrestaShop is an eCommerce platform that professionalizes online stores in a consistent way.
It is exceptionally prescribed for medium to small-scale business. Comprising of different capacities, more than 310 dynamic features, 25,000+ plugins, and a lot of attractive themes PrestaShop has achieved wide notoriety among e-Commerce site proprietors.
The PrestaShop developers build up your site with all the basic data, features, and give it another expert look. An excess of technical learning isn’t required to modify your site with this platform.
In case that you need your webpage to pick up an aggressive edge and emerge from other online sites, at that point using suitable PrestaShop Development features is an unquestionable requirement.
PrestaShop Development Features incorporate
Templates and Theme:
Most of the customers visit an online store by judging the from its appearance. Hence, planning a site is one of the organized things that ought not to be disregarded. To enhance the image of your online business a proper website is certainly needed. So, with Prestashop, your sites will have a tendency to be more mobile friendly, SEO friendly, and easy to understand with a magnificent look and feel.
Plugins:
PrestaShop has a huge number of plugins to meet all business prerequisites of online store traders and clients. Your specialist development team will design, create, and execute PrestaShop augmentations according to the necessities and details. In this way, you can upgrade the ability of the e-store.
Integration:
You can incorporate PrestaShop sites with numerous payment gateways to offer smooth and secure payment administrations. With the assistance of this integration, you can maintain an effective online business without fretting over the payment procedure in your e-Commerce store.
Why pick Prestashop as your e-Commerce solution?
Here is a couple of the great reasons I’ll like to specify why:
It is free and always will be with open source community specialists supporting it to retain it that way.
Building on the web stores from the basic is very simple. Store components are adjustable so you can acquire their corporate components and make the stores yourself.
Stores and interior capacities can be enhanced with add-on plugins.
Master and complete training contents are given to you at all levels, guaranteeing that you get the most out of your Prestashop online store.
Integrations with a wide multitude of driving business administrations and applications.
Segment your visitors depending upon rational built-in algorithms or build custom target groups.
Broad capabilities for overseeing product listing, manufacturers, suppliers, payments, and transportation.
Getting started
Though as we said earlier PrestaShop is open-source and totally free still it is a hosted platform. So, you’ll have to get to their website to download it.
Drop your name, email address, and status as either a merchant, freelancer or organization are totally discretionary.
How to Install PrestaShop?
Extract the Prestashop package locally on your PC.
Transfer the package through cPanel’s File Manager or utilizing an FTP client. Remember that your uploaded package ought to dwell under the web root folder for your account- the public_html directory, or otherwise under a subdirectory of it.
Before starting the installation, another database ought to be made. For this, you can easily add the corresponding user to the database from cPanel >> MySQL Database.
What benefits you’ll enjoy after downloading the package?
The Dashboard
Otherwise called the Back Office – it is a really a smooth panel. Not at all like numerous other online business platforms available, the PrestaShop dashboard isn’t content heavy, nor does it offer compressed menus and pages.
You will find that Quick access to the product listing, profile settings, and your store’s home page is given at the top menu bar.
The sidebar can likewise be effortlessly minimized, enabling the primary window to become the dominant focal point.
The top menu, that gives access to most registrations, latest orders, messages, achievements etc. are flawlessly designed and un-intrusive, even with its drop-down menus. Along with this, you will get lots of accessible functions and feature in the left-hand sidebar, which are all listed beneath a convenient search bar.
Concerning the real dashboard page, you’ll rapidly discover how fact and detail drove it is. Charts and tables are the central part, and everything looks greatly professional and modern. You could state that it’s all the more a control center than a conventional dashboard.
Dashboard stats incorporate various diagrams which show deals, profits, orders, and that’s only the tip of the iceberg. Different widgets show things like current visitor action, abandoned carts, open shopping carts, etc.
Further, you can even integrate your dashboard with the Google Analytics module, which thus gives you more stats without the necessity to drop your PrestaShop admin panel.
Step by step guide to Edit the Home Page of your PrestaShop
Sign in to your back office, click “Modules” tab, and discover “Home Text Editor” module under “Tools” menu.
Now you click to “configure” button on the right side. There you can change what you need, or simply delete to not display anything.
You can change the image by uploading a new one, yet you can’t erase the image from your back office. To delete it login to your FTP and discover “editorial” module under “/modules/article/”. Then you will see picture named as “homepage_logo.jpg”, by deleting a picture from here, it won’t be shown on the homepage.
Adding Products
Normally, product creation assumes a major part with regards to choosing your online store. Obviously, PrestaShop has perceived this, and have done an intensive work in this fundamental region.
You can utilize the Quick Access menu over the highest point of the dashboard to rapidly locate the “New Product” menu.
The product creation page is very much detailed, enabling you to describe your product broadly. This incorporates determining whether the product is virtual or physical, its name, reference codes, description, visibility etc.
Duplicating products is likewise an element effortlessly available from the product creation page, alongside singular product deals stats for a current product. You can likewise review products before publication, which is dependably a convenient choice.
Generally speaking, there is an abundance of traits concentrated on product creation, and PrestaShop has figured out how to classify them well. None of these additional product determinations are compulsory. Thus, you should feel comfortable uploading a wide range of products, regardless whether they are exceptionally detailed or simple.
How to Add Products to PrestaShop?
Log in to your admin panel and go to the Catalog tab. Click the “Add new subcategory” button.
On the next page, you need to add the information of your category.
Now you can add a few products to this category. Go to the Catalog page again and tap on the “Sample category” interface in the table of categories.
Tap on “Add a new product” with a specific goal to add an item to the chosen category. Then enter the details for your item – name, price, image, qualities, etc. on the next page.
Click on either “Save and stay” or the “Save and back to the category” relying upon whether you are finished entering data for the item or not.
When you save and launch it, the product will be accessible for your visitors to buy.
Templates and Themes
Through the PrestaShop Official Marketplace, you’ll get more than 1,500 templates. more than 600 of them designed by certified accomplices whose pricing begins from around $84. Alongside 500 of the premium templates whose price range starts from as high as $157.
Over that, there are further templates created by other outsiders. That sums up as a lot of templates for us! Community created templates run from totally free, straight up to around $319.
PrestaShop’s templating alternatives are broad and – generally – of high quality. Nonetheless, it is decent to see premium templates begin at marginally low costs.
How to Install Themes in PrestaShop?
You can select between various outlooks from Prestashop. To introduce a new PrestaShop theme, you need to download it locally and extricate the document at your PC.
You ought to upload the whole theme folder to the “themes” directory in the folder that PrestaShop subsists in.
After that sign in to the admin panel of your shopping cart and go to Preferences then Appearance. From there, select the recently uploaded theme from the rundown of accessible themes. Click the “Save” button.
Your theme is installed! Check out the site’s new look at the front end!
Shipping, Payment Options, and Taxing
With regards to shipping choices, PrestaShop completes a strong action of enabling you to set up various carriers as you would anticipate. PrestaShop provides manageable shipping add-ons and is completely integrated with important carriers. You can give shoppers reliable shipping opportunities and the facility to add custom messages.Extra benefits incorporate the capacity to set default carriers, handling charges, etc.
In case that you wish, you can likewise configure at what order price free shipping starts at.
For setting payment gateways, PrestaShop has a pleasant assortment of free alternatives like PayPal, Google Checkout, Bank Wire payments, Cash on delivery and many more as per our preferences.
To place taxes for various areas, you have to go for Localization. Here, you just need to include the name of the tax, before giving it a rate.
In any case, to really configure tax rules for these same taxes, you’ll have to explore to another page called Tax Rules. Here you may then choose your current taxes, before allotting things like area, zip/postal code range, and so on.
How to Add Payment module in PrestaShop?
To set up the payment systems for your site, please sign in to your admin panel and tap on the “Payment ” tab. From this page, you can install, uninstall and arrange the supported payment procedures.
Go to back office – >module
Here you can download the zip file of the module.
Then search for “Customer Wallet” in the search box of the module and click install.
After the installation, you can configure the module.
How to Change or Add the Default Currency in PrestaShop?
Admin can also choose if the wallet will be operational for single money or various currencies.
By default, you will find three standard currency forms – The Euro, the Dollar, and the Pound. But, you can include or change new currency standards by going to the sub-tab under the “Payment” option and click “Currencies”.
Click on “Add New” to include another currency form and fill the form.
Secure Connection
Let customers feel safe about buying online. The SSL Certificate in PrestaShop offers you and your visitors with greater security amid shopping time. A secure connection is crucial to start receiving payments. Due to SSL certification, PrestaShop comes outfitted with everything a trader needs to be protected.In case that you need to employ an SSL Certificate, you may buy it from:
Client Area -> Order -> Extra Services -> SSL & Security
How to Set up the SSL Settings of Your PrestaShop?
Ensure SSL is as of now installed and runs with your domain name. To do that, go to the Admin area of your PrestaShop site and tap on Preferences – > General
Then tap on “Please click here to check if your shop supports HTTPS”.
Subsequent to doing as such, if the check was successfully done, you should see the green HTTPS symbol shown by the domain name of your site.
Subsequent to doing the vital check and ensuring HTTPS protocol to work for your site, you can easily activate it by heading off to same Preferences – > General page and enabling the two alternatives.
You can set Enable SSL to Yes which will approve HTTPS certificate for customer account ID and order process. In the event that you need to enable it for all your pages, alsoclick the button- Enable SSL on all pages to Yes.
At last, tap on the Save button.
Apps and Extras Plugins
To get additional usefulness out of PrestaShop, you can move to the PrestaShop Module Marketplace. Modules extend from payment security extras to advertising tools. More than 80 of those plugins have been created by PrestaShop, while more than 400 have been created by certified accomplices.
You’ll find that all of them are perfectly sorted, just hit the download button and you’re ready to use them!
Let’s now discuss the 10 best PrestaShop Modules that every e-Commerce website owner must Download.
Much the same as other well-known CMS applications, PrestaShop likewise gives its users benefits to install add-ons so as to expand the proficiency of their stores. These add-ons are known as PrestaShop Modules.
Many of us must have noticed that some first-time web store proprietors are picking PrestaShop over others available platforms due to its oversimplified navigation involvement and functionality that this Content Management System (CMS) offers. There is a wide range of useful free and paid modules available to add to your website store.I have listed some of them below –
MultiLogin 12 in 1 Module
We all hate filling forms due to the tiring task of adding same details again and again. To help many from this problem this module was created.
This Module enables users to sign on to a PrestaShop store by linking with one of 12 online networking logins, such as Facebook, LinkedIn, Twitter, and so on. Once an online networking account is associated, the store account is consequently made. Along these lines, clients can purchase their desired item without the issue of filling the details in the form.
Compatibility – PrestaShop 1.6.0.4 – 1.7.4.0
Prestashop SEO Meta Tags Manager
This PrestaShop SEO Module gives a complete support to create the meta tags for your shop resources with only a single tap. Utilize applicable keywords to your business to enhance the search engine ranking on the search engines.
Compatibility – PrestaShop 1.6.0.4 – 1.7.3.1
Welutions Friendly URLs for PrestaShop
Provide your Prestashop store readable and simple URLs that are helpful with search engines. This add-on enables you to expel dynamic id from your URLs, and supplant them with SEO-friendly URLs, including products, CMS pages, categories, manufacturers, and providers.
Compatibility – PrestaShop 1.6.0.5 – 1.7.3.1
Abandoned Cart Reminder Pro Module
Every one of us has this habit of topping off a shopping cart and afterward neglecting it. For such diverting personalities, an email update is a significant friend in need.
This module does exceptionally the same activity. It reminds clients through email notifications that they had yet not completed the shopping procedure of their orders. The email sent by the add-on is customized with the client’s name and abandoned things.
Compatibility – PrestaShop 1.5.5.0 – 1.7.3.2
Trusted Shops
Organizations have discovered that their shopping promotions were tapped on more frequently when they indicated ratings thus it ended up less expensive to publicize.
So, Trusted Shops is a site reviewing add-on and you can add their module to begin getting reviews from your clients. The reviews incorporating a rating out of five stars and this rating can likewise show up in Google which can help impart more trust from new visitors.
Compatibility – PrestaShop 1.6.0.4 – 1.7.3.2
PrestaShop Request Info
Include a contact button on the item page to ask for more information about it.
This module will let you increment your sales by giving clients a simple method to ask about a product feature, accessibility, request a discount, and so on.
Compatibility – PrestaShop 1.3.6.0 – 1.7.3.2
SENDINBLUE
You will need to contact your consumers and you likely don’t have time to schedule for sending messages physically. SendinBlue is an answer that enables you to send emails to your contacts. You have limit of sending 9000 emails every month (300 emails each day) with a free account, which ought to be possibly enough when you have just begun your business.
With the free module, you’ll be utilizing the SendinBlue IP address. Thus, they need to abstain from being related to spam.
You can also utilize SendinBlue to send sales affirmation messages, newsletters, autoresponder situations, order affirmations, password reset notification and significantly more. There are layouts you can utilize or you can move to make your own configuration.
Compatibility – PrestaShop v1.6
Module Backup All Module
Prestashop Administrator BackUp module for all database, files and both! This module empowers you to easily back up your Shop on standard bases – manually or automatically.
Compatibility – PrestaShop 1.4.0.1 – 1.6.1.18
TM Advanced Filter
To streamline your store navigation, utilize this advanced PrestaShop module.
This is less demanding when your store is in use, for the more time customers will remain there. It’s your best need to let them feel comfortable when browsing your stock and locate the essential thing as soon as possible. It gives clients a chance to limit their item inquiry to the minor details and remove products that don’t fit their needs.
Compatibility – PrestaShop 1.6.x.
Watch the video tutorial on how to activate this module:
TM Lookbook Module
TM Lookbook Module displays how items look in usage, e.g. clothes on the body, furniture in rooms, makeup on your face shade etc. In the manner, you show your items has an immediate influence on customers’ decision to buy from your store or go somewhere else. Thus, you can boost the effectiveness of your product exhibition with this PrestaShop module.
A blog makes a smart decision to achieve high ranking as it draw in the more visitors. The Professional Blog add-on fills this need and brings some extra advantages as well. It offers multi-store and multilingual support that makes it without any doubt a perfect option for a wide range of Prestashop stores.
Compatibility – PrestaShop – 1.5.0.0 – 1.7.3.2
Protect My Shop
You should have just got a reasonable understanding by its name. Indeed, Protect My Shop add-on is a module that secures your commercial center from hackers and thefts. With protection as a noteworthy worry for online stores, Protect My Shop module ends up being a real assistance. The module incorporates 9 security scripts which can be initiated or inactivated one by one.
With this, you are secured against SQL Injections, SHELL Commands Injections, XSS Injections, CGI Injections, Code Injections, and so on.
Compatibility – PrestaShop 1.0.0.0 – 1.7.3.1
Print Labels Pro
You can spare some time when you can mechanize the procedure of formation of delivery labels. With Print Labels Pro module, you can get ready and print delivery labels and stick them on the orders and dispatch for delivery.
The module functiondoesn’t simply stop at label printing yet offers you alternatives to print certificates, envelops, and imperative documents. You can also include barcodes and images to the labels and alter all of your fields.
Compatibility – PrestaShop 1.4.0.1 – 1.7.3.2
Google Merchant Center
Envision uploading your store items to Google Shopping and getting very qualified leads?
With the Google Merchant Center, all is conceivable to get several customers purchasing on your online business store. It is amongst the most capable devices accessible in the market today. It incorporates friendly configuration, simple installation, and is exceedingly customizable.
Compatibility – PrestaShop 1.2.1.0 – 1.7.3.2
Cache Manager
With the help of this add-on, you can describe the zones of your site that should be cached. It in this way it viably diminishes your store’s loading time by nearly 50%. Speedier loading time would enable more clients to invest more time in your store, consequently expanding the chances of turnovers.
Additionally, your store’s position on search engine rankings is likewise enhanced, that moreover extends your transformation rate.
Compatibility – PrestaShop 1.4.0.1 – 1.6.1.18
How to Install the PrestaShop modules?
When you have downloaded a module from the Add-ons online store, it’s dependent upon you to have it introduced on your PrestaShop webpage. There are two methods to install a module: either utilizing your FTP client or using the dedicated form.
A PrestaShop module is provided as an archive document in ZIP format. An archive comprises of a collection a few files and envelopes into one file, either compressed or not compressed. A file is made with the assistance of compressure software, and such programming is important to play out the reverse task, that is to state to expel the material of the archive keeping in mind the end goal to run the module.
Installation utilizing an FTP client:
To launch a new PrestaShop module manually follow these steps:
Unzip the module .zip archive file. This must bring about another folder.
Utilizing your FTP client, put the folder in your PrestaShop/modules folder. Focus NOT to transfer that folder to some other module’s folder (which can result when drag-and-dropping things). You have to upload the entire folder, not only the files it contains.
Now in the “Modules” tab go to your back-office.
Find the new module from the modules list. You may need to look down; you can likewise utilize the rundown’s search box, which should give you a progressively refreshed list of coordinating module names.
In the line for the new module, tap the “Install” option.
Your module is currently installed and ought to be activated as well with a green tick confirming the activation. In case essential, tap on the “Configure” link of the module. Give careful consideration to any notification that may be shown by PrestaShop.
When setup is finished, make sure to test the module promptly to affirm that it fills in as needed.
Installation utilizing the dedicated form:
To add another PrestaShop module “automatically”, tap on the option – “Add a module from my computer” link at the topsection on the rundown of modules. This will uncover another segment.
Two choices are displayed in the “Add another module” area:
Include a module from a web server: just put the URL to its online compress file and approve.Include a module from your PC – so, browse from the module’s Zip file that you downloaded, and approve.
In the two cases, you should point to the module’s Zip archive, and not any of its unloaded files or its folder.
Once approved, PrestaShop will load the module (either from your computer or from the web). Now, unpack it, put the files in the right area, and refresh the page.All this is done in just a few seconds!
Check out the tutorial for better understanding:
What if any of the modules get deleted?
Often mischances happen and modules get untied from where they should be or information gets entered inaccurately in them. The most straightforward approach to settle them sometimes is to reset the module.
When you reset a module, it erases the majority of the data related to the module and reinstalls the module from the beginning.
Method to Reset a PrestaShop Module
To reset a PrestaShop module you should go to your modules page in the back office. When you are there, you should discover the module that is leading to the troubles. When you have discovered the module, you can tap the menu on the right side and select the reset option.
Performing this step will reinstall the module. Any information you have entered in the module will be deleted and gotten out of the database. Just reset modules in case that you needn’t bother with the information saved in them any longer.
PrestaShop SEO and URLs administration
Search Engine Optimization is very vital nowadays. Fortunately, PrestaShop gives a lot of alternatives to enhance your site’s SEO. Steps to manage SEO and URLs:
You may analyze them by exploring to the Shop Parameters menu > Traffic and SEO.
In the tab of SEO and URLs, you would see a couple of segments and we would talk about every one of them individually.
The first is named SEO and URLs.
In that segment, you may alter each page’s URL independently by tapping the Edit button beside it. Another screen with altering choices would show up.
You would have the capacity to change the Page Title, Page Name, Meta Keywords, Meta Description, and the Rewritten URL.
This is very useful segment as it enables you to setup Friendly URLs with simply the flip of a button. You may likewise empower Accented URLs in case that you need to utilize non-latin characters in your URLs.
In this area, PrestaShop enables you to pick whether you need to utilize Redirects to the approved URL and which HTTP divert status to be utilized (Permanent or Temporary). In this area, you may likewise enable or disable the Apache’s Multiviews alternative. You can utilize it when you have problems with URL rewriting, links demands for non-existing URLs to the nearest URL) and mod_security module.
Scroll down to go to the next area called Set Shop URL.
As clarified in the segment’s name, here you may refresh and change the space utilized by your PrestaShop application and the folder in which it dwells.
One of the last areas is named Schema of URLs.
Here, you can change the manner in which friendly URLs are produced by changing the route to an asset on your shop. When you have refreshed your fields, remember to save your modifications, then head on the Save button to recover your .htaccess file.
The last segment is the Robots File Generation.
Tapping on the Generate a robots.txt document option would automatically include robots.txt file with exclusion mandates for directories and files that are not intended to be public and ought not to be indexed.
How to Add Languages to PrestaShop?
You can undoubtedly add multiple languages in your PrestaShop site.
To do as such, you need to login to your site’s admin section and head to the International > Localization option.
At that point pick the desired language in the Import a localization pack area. You may likewise select what content you need to import alongside the language.
You ought to likewise select in case that you need to download the data pack from the PrestaShop site or utilize the one in the folder of the localization of your PrestaShop establishment. When you select the favored alternatives, tap on the Import button.
Once the pack is introduced, you would view a message to notify Localization pack imported successfully.
In case that you need to control the presently installed languages. Simply go to the International then Translations menu. You can examine, export languages from it update and furthermore change translations.
New version launched? Learn How to Easily Upgrade Your PrestaShop Store to the Latest Stable Version.
An immediate upgrade from PrestaShop 1.6 or older to 1.7 version can’t be performed because of significant differences in the application’s structure. In case that you need to perform such an upgrade, you should simply install a new application with the needed version and move your content to it.
Although when you are utilizing an outdated version and you need to upgrade to the most recent and stable one, the procedure would be very simpler.
What you have to do first is to login as an administrator to your PrestaShop’s admin board and go to the Modules > Modules and Services segment of your admin board.
Afterward, in the Selection tab, find and introduce the module labeled 1-Click Upgrade. After the module’s establishment, you would be provoked to login once more. When you re-login, at the list on the left and you would see that another segment named More has surfaced. You would discover the 1-Click Upgrade in it. Tap on the list to open up the upgrade alternatives.
You would be diverted to another screen where a framework check would be performed. On this screen, you would likewise discover backup creation choices and update options – make a point to modify them as preferred.
In the event that your site isn’t in maintenance mode, caching is empowered or there is another component that may meddle with the refresh, a notification would show up.
Make a point to determine those notices, else, you would not have the capacity to continue. Once the application is set up for the upgrade and the notice messages get out. You would see the button – Upgrade PrestaShop Now!
Tap on this Upgrade PrestaShop Now! option and wait for a couple of minutes until the point that the application is being updated.
Once the procedure finishes, you should see an Upgrade finish message with notifications for any files that may have been missed amid the update or backup.
To be clearer with the steps you can prefer the given tutorial too:
What benefits your business receivefrom installing the PrestaShopin a long run?
Search Engine Optimization
Every one of your endeavors could be purposeless when clients can’t discover your shop through search engines like Google, Yahoo etc. Regardless of whether, your store has a tremendous assortment of items, low costs, and 24/7 customer support. PrestaShop is upgraded for various search engines. Keyword tags, meta description for categories and products, modified URLs and several different traits are accessible to make your store more available in the list of search result.
Functionality
You would need your online store to emerge and this is the place PrestaShop prevails upon other web-based business advancement platforms. Its 25000+ modules enable you to accomplish wanted usefulness in your site. From multi-payment alternatives to social media integration, these modules let you accomplish all that you need.
Marketing
PrestaShop gives an extensive variety of benefits to make your store more appealing to the visitors. The newsletters membership assists in contact with customers and get them think about new products and offers in your store.
Extraordinary compared to other devices to influence clients to visit your store, over and over, is its commitment plan. PrestaShop permits remunerating clients with points which they can change over into a rebate to use later. In the back-office, you may efficiently configure the program and set up it in your own particular manner.
Multi-Lingual
In a universal world, you understand the significance of multi-lingual websites. PrestaShop platform maintains all the main languages on the planet and this enables you to enter profoundly into the market regularly going past the domains of a normal online store.
Adaptable and Easy to Manage Backend
The purpose behind why a huge number of online businesses claim a PrestaShop store incorporates it’s adaptable and simple to oversee backend. PrestaShop has got the most intelligent and simple to maintain backend from where a store proprietor can without much of stress upload items, visualize sales details, generate an invoice, make coupon codes, envision consumer action, search inquiry, and that’s only the tip of the iceberg.
Mobile Friendly
Not just the UI, yet besides the admin can be run/managedvia mobile. True. PrestaShop allows simple to use backend management app and a completely responsive default template which best suits gadgets ranging from tablet to smartphones, up to iPad, computer, and also for continuous e-commerce activity.
Simple Learning Curve
Not at all like other online platforms available, you will find PrestaShop platform very much simple to learn. There aren’t any confused configuration frameworks or coding to manage. You and your colleagues would have the capacity to effectively deal with your store’s backend.
No Restriction in Product Number
Many of CMS’s can provide you a trouble with product number limitation. In case you want to display more stocks in your catalog – spend more.
But PrestaShop has announced a public policy on product number, that presents it as ready for an online store of any size — a theoretical second Amazon can develop anytime from PrestaShop.
Wrap up
PrestaShop is an extremely smooth and exceptionally point by point platform, as it offers an overwhelming detail of statistical information for vendors to examine and enhance their performance.
Viewing your very own net revenues continuously alongside orders, sales, and different parameters would normally goad you on to enhance and sharpen your store. These bits of knowledge are novel to PrestaShop, and they on a great level make a convincing case for the well-known platform.
PrestaShop offers all the important features to create your online store to make it profitable and popular. Indeed, we have seen in this article, the diverse range of available modules provides endless opportunities for the growth of your business.
This shopping carriage has improved SEO and marketing devices, its templates won’t leave you indifferent. All the processes are ensured by established standards and certificates. So, your customers will precisely be in safe hands. Further, the platform can claim stable business reporting policy and about 40 usable languages. Thus, when you choose to start your online business, PrestaShop can undoubtedly convert into your dependable associate on your way to progress.
If you find the entire process tedious or even tricky you can contact any Prestashop E-commerce website development company and seek their assistance so that the process will be carried out as swiftly as possible.
An average e-commerce website’s shopping cart abandonment rate of 77.3%. That is a loss of millions of dollars.
Whether it be any product or service that you sell, creating a need or extreme desire is essential. One easy way to do so is building a website, not only just a simple website, but an attractive one. No customer is much interested in knowing about the company but the products or services you provide.
Building an attractive product or service page is a lot more than just the color combination. It is also about how you place the products, fonts you use, and user responsiveness and many other things. And what better e-commerce platform than PrestaShop to host your website.
PrestaShop offers you free shopping cart softwareHere are nine design tips to help you create attractive product pages for PrestaShop store that will increase your online sales:
1. Product title
Always keep your product title less than 65 characters. Now you’d have one big question? Why so many product names on Alibaba have product titles that are two to three sentences long? That’s a different kind of marketing technique they use, but it is advisable not to do so as the customers don’t like that.
Also, choose an artistic yet easily readable font to attract your customers and avoid using your brand name in the title just to get rank higher in Google search.
2. Product images
It is something that can win you a customer every single time. And that is why invest in hiring a good product photographer who can bring the best out of your products is a must. Only upload high-resolution photographs that are clear, large, and crisp.
Always put two types of images. So if you have a clothing website, you can show the dress and then dress on a model. At least include three angles of every type of image. If you have a car parts e-commerce website, you can show a photo of the car part and a photo of its packaging.
3. CTA buttons
Customers find it very convenient when the call-to-action buttons like “proceed to checkout” and “add to cart” are placed close to the product. It puts off the customer when they have to search for these buttons. Some websites put it at the very top or bottom of the page, so remember no customer has so much time to waste.
Popular e-commerce websites like Amazon has two call-to-action buttons to encourage the prospective customer to purchase the product.
4. Description
Keep your product’s description crisp and small. It should be very engaging, so use more of actionable sentences. Use SEO but make the description informative by using bullet points. Most customers prefer reading the description, so they get a better idea of the product because images don’t convey as much.
Use fonts like Arial or Calibri. Avoid using Times New Roman font because it is a boring one.
5. Simplicity
The 21st century is the era of minimalism, and that is why websites that sell expensive products have a simple product page. So cluttering your product page will give the customer an impression that your product isn’t good enough.
The negative space encourages the user to think about the product and make a quick decision. However, make sure you provide all required information and then leave it to the customer.
6. Loading time
A product page design is a lot more than just fonts and description. Fast loading time is a complete winner for the customer. Slow loading makes customers impatient and lose confidence in your website, which will, in turn, reduce your conversion time.
So make sure your website loads in less than three seconds. If you have tried everything for purchasing a better server, take a look at your product page including CSS background and large product images.
7. Cost
Place the product cost next to the call to action button. Always give a discount on pricing it higher first. Discounts make customers happy and will purchase the product even if they don’t want to.
Use a large font and bright color to display the product price. Place the price on the right of the image or just below. Place call-to-action buttons just beside and below it respectively.
8. Shipping costs
Mention shipping costs on the product page because unexpected expenses during checkout will annoy your customer. Most websites offer free delivery to maximize their sales. But if you are a newbie and cannot afford free delivery, just make sure you mention the shipping cost crystal clear.
Either way, you can offer free shipping if the person reaches a certain shopping total. This can win the person’s royalty and also sell a product or two more so that the customer reaches the shopping target.
9. Daily deals
Is there a product you have trouble selling? Well, run it as a daily deal, offer a good amount of discount and watch as it will get sold like hot cakes. This also encourages your customers to return to your website to check if you a good daily deal going on.
On an average, keep five to six products on your daily deals, and you will see a steep increase in conversion rate. So make sure you keep updating the deals section by adding new products to it and not repeat them after the cycle is over.
Selling a product or service isn’t easy, but it can be a lot less complicated if you make an excellent first impression. Consider your sales opportunity as your imagination. It is unlimited, so don’t keep a closed mind and give up easily, something or the other will work out for you until then, keep trying.
The e-commerce world is continuously changing, so as you add new products to your kitty, also learn techniques and also develop your own.
PrestaShop Modules has a complex integration of various services and features that allow users to easily navigate select products make payments and select delivery options.
However, an e-commerce site is deemed to be successful only when visitors flock to it. To that effect, the PrestaShop modules play a very important role. Being an Open Source Software, there are thousands of modules or plug-ins in PrestaShop.
The range of modules is increasing and thus contributing to enhanced functionality of PrestaShop. Enhanced functionality is also leading to increased traffic and ultimately driving business to your company.
Let us go through the top 10 PrestaShop modules that will help bring high traffic to your website.
Amazon Market Place
Are you struggling to get hundreds of your products to Amazon? Then this add-on is certainly a great help. Amazon is the undisputed leader in e-commerce and integration with Amazon is a must have for your e-commerce site.
The Amazon Market Place module in PrestaShop is an exclusive add-on. It is a good solution to manage orders from your PrestaShop store to Amazon by exporting& importing products. Having Amazon Market Place in your e-commerce site is a must since you cannot preclude Amazon if you want to enhance site traffic.
SEO Expert
What happens when you search the internet for online shops similar to your industry? Does your PrestaShop online store appear at least in the top 10 lists? Probably not. A PrestaShop site is incomplete without the SEO Expert plug-in. The plug-in automatically optimizes the position of your site on various search engines helping you save time and cost.
The SEO expert add-on by itself fills in the meta tags, image tags, social media tags and a lot more. It also increases the visibility of your store with support for various languages and qualified traffic.
Protect My Shop
You must have already got a fair idea by its name. Yes, Protect My Shop module is an add-on that protects your marketplace from related thefts and hackers. With security as a major concern for online stores, Protect My Shop module turns out to be a helping hand.
The add-on includes 9 protection scripts which can be activated or inactivated one by one. With this, you are protected against SQL Injections, XSS Injections, SHELL Commands Injections, Code Injections, CGI Injections etc. Not only that you are also protected against data theft and malware
Advanced Search 4
Advanced Search 4 has been used by many PrestaShop owners due to its ease of use and improvement to the store. To convert a large number of visitors to potential buyers; you need to offer a vast selection of products. With Advanced search 4, you can exactly achieve that.
With the add-on, you can add several search engines and even position them properly to get high traffic. The search criterion in this tool is based on the filter. This helps customers find their products with the minimum number of clicks. This automatically enhances the visitor’s satisfaction with the site which results in the conversion of visitors to customers.
Presta Social Stream Module
This one goes out perfectly with our SEO tool. The importance of integrating your e-commerce store with Facebook, Instagram, Twitter, Snapchat etc. need not be emphasized anymore. With Presta Social Stream Module you can display your latest posts of major social networks into PrestaShop.
The module not only increases visibility across all the social media platforms but also allows the use of the hashtag (#) for improving your traffic. You have a full control for all your social links and configure the amount of data/posts going out every day.
Google Merchant Centre
Imagine uploading your store products to Google Shopping and getting highly qualified leads? With the Google Merchant Centre, all is possible to get hundreds of visitors buying on your e-commerce store. It is one of the most powerful tools available in the market today. It includes easy installation, friendly configuration and highly customizable.
YotPo
Reviews are a must for e-commerce sites. YotPo allows users to review and display them in a beautiful manner on your website. It supports all languages and automatically notifies you of every review posted. It’s easy to install and you can customize it according to your needs.
The YotPo reviews are displayed on a single page and allow the admin to answer any queries/reviews posted by the user. They offer you responsive and attractive templates to choose from.
Migration Pro
Whether you want to upgrade PrestaShop to a new version or migrate the data from one to another in PrestaShop, the risks of data migration are real. With Migration Pro module you can safely go for an upgrade or migration since the module will back up all your files.
Print Labels Pro
You can save some time if you can automate the process of preparation of delivery labels. With Print Labels Pro add-on you can prepare and print delivery labels and stick the labels on the orders and dispatch for shipping.
The module doesn’t just stop at labels but offers you options to print envelop, certificates and important documents. You can add barcodes, labels, and images to the labels and customize every bit of your fields.
Fastway
This is an add-on for synchronizing you e-store on eBay marketplace. To get the maximum number of visitors, you need to integrate your store to eBay too, apart from Amazon. It offers you a complete customization and management of various categories on eBay.
Linking the categories on your PrestaShop to eBay is easy, reliable, fast and flexible. Also, the customer support offered by Fastway is exceptional & easy. It also offers your different options for selecting your payment gateway without hassles.
Conclusion:
Either way, for all of PrestaShop 10 modules, you’re certainly going to enjoy a feature-rich experience. Get in the ability to smoothly overpass tasks started on your PrestaShop platform and we are sure you have a clear idea now why this platform can prove amazing for many. Wild, but true.
Your search for a programming platform that promises a high rank to your online store based on a host of functionalities ends with Prestashop. This is an open-source platform which bestows a plethora of practical and aesthetic options to your e-commerce site. These benefits are the actual reasons that will prompt you to tread the Prestashop way so that you can take pride in presenting and managing a user-friendly online store.
1.A Multi-Faceted Platform
It will not be an exaggeration to quote that Prestashop is a one-stop-shop for all your e-commerce website development requirements. Prestashop promises effective performance coming from its modern features. Tag these benefits to the user-friendly interface that you can provide to your customer base. And you will have an e-commerce site driven by Prestashop that guarantees business growth.Using Prestashop, you can effortlessly manage a multi-product site which comes with unlimited categories.
2.Ease of Use
The next best thing that makes Prestashop an attractive choice revolves around the fact that is utterly simple to use. You do not have to master technical skills to set up the platform. It is as simple as downloading add-ons and installing them and you are all covered. A little effort to dig deep into the source code will go a long way in churning out a unique store for your online business. In this manner, you can integrate these add-ons of Prestashop into any of your online businesses, without any hassles.
3.A Cost-Free Solution
Prestashop is best suited to meet the website requirements of small and medium-sized online businesses since it does not demand any premium to create an account. You can access a number of high-quality add-ons which come with zero investment. Hence, Prestashop comes with the “freemium” tag that substantially reduces the financial burden of small online shopping businesses.
4.A Highly Versatile Platform
With Prestashop, you can exercise a complete creative control over your e-commerce site. Out-of-the-box themes are the hallmark of Prestashop that will facilitate you to make any sort of a changes to your site. Not only is Prestashop compatible with a computer-based website, you can also employ its myriad features to churn out an M-Commerce site that can help online shoppers order your product lines through their smartphones.
5.Customization – A Promising Reason To Opt for Prestashop
You can refer to the Prestashop documentation that is available on the Cloud to customize your online store. Along with the advantage of installing several themes, you can make the most of the umpteen modules that can expand your online shop; based on usability preferences. In this way, you can guarantee a unique look to your website that will be appreciated by the global shopping populace.
6.An Effective Tool to Manage Your Online Products
With Prestashop, you can exercise better control over your online offerings. You are in a favorable position to engage in the daily management of your online merchandize. Prestashop allows you to categorize your products under various heads, thus permitting online customers to proceed with hassle-free shopping.
With Prestashop, you can declare your offerings tagged under the heads of “Discounted Products” and “Products without Shipping Cost”. This is made possible when you employ the Product Management module offered by Prestashop.
7.Stands in Good Stead With Latest Developments
Prestashop allows you to make the most of the latest versions of add-ons. You can simply download the new version that is launched and your website will eventually meet the growing expectations of online shoppers. In this manner, Prestashop will enable you to gain a competitive edge over your competitors who are spending loads of money to create e-commerce sites; that are not as versatile as yours.
8.A Path-Breaking Marketing Platform
You can make use of the Marketing module that Prestashop offers to not only promote your products but also to improve the user experience. This platform will spread a good word about your brand, ultimately bringing about brand awareness amidst online shopping circles.
With the growing dependence on social media platforms to make a purchasing decision, Prestashop helps you integrate your website with these platforms. This can work wonders to your online store, manifesting in the form of improved customer reach and retention.
9.An Interface that Makes Promotional Activities a Breeze
With Prestashop, you can effortlessly create successful online promotions, launch new products, run newsletter campaigns and engage in referral programs. You can initiate innovative practices to promote your online offerings which will show up in the form of increased website traffic.
10.A Potent Tool to Improve Your Bottom Line
An increased website traffic to your online store will eventually translate into increased sales. You as an online store owner can effectively manage your site through your Prestashop account and boost your conversion rates. You can also register increased product sales stemming from customer engagement.
You have the “One Page Super-checkout” plugin from Prestashop that is a dynamic tool which replaces the default checkout process. This plugin promises a compact, interactive and compelling checkout that can be carried out on a single page. Use this plugin to engage better with your customers and reap the fruits of your labor coming in the form of increased sales.
11.A Promising Platform for Efficient Store Management
The Store Management module offered by Prestashop helps you customize your store activities, while promising you an improved store performance. With Prestashop, you will be able to create customized invoices matching a particular product. Automation of store activities is another promising feature of Prestashop.
You can simplify the process of managing your products, categories and orders along with a dedicated attempt to attract your customers. All thanks to the intuitive interface of Prestashop, store management can be made extremely simple. To top it all, all these store activities can be performed through multiple Prestashop features; all in jiffy.
12.The Checkout Module Can Transcend Geographical Barriers
It is a well-known fact that online stores thrust a great deal of importance to customer comfort and user friendliness. In line with this basic premise of online shopping, Prestashop offers the Checkout module that helps customers proceed with the multi-currency option to pay for their online orders.
The platform allows customers to choose their currency through a secured payment gateway. Easing out the checkout process, this Prestashop module can help customers to proceed with a direct order which gets created in a short time. To sum it all, this module helps you increase your product sales while substantially bettering your conversion rate.
13.Numbers Are a Testimony To The Popularity of Prestashop
Tagged as the most commonly and widely employed programing platform that can churn out interesting e-commerce websites, a close look at the following numbers will strengthen your reason to pick Prestashop.
Launched in 2007, this platform has so far supported the e-commerce needs of more than 250,000 active stores which are spread across 190 countries. Offering more than 310 features, you will be surprised to know that Prestashop presents an array of over 3,500 modules and templates. Another reason that makes Prestashop the platform to develop a highly versatile online store is linked to the concept of localization. Choosing Prestashop will help you churn out an e-commerce portal in over 65 global languages.
14.The Latest Prestashop Version 1.7 Is Here!
A quick look at the promising features of the newest version of Prestashop 1.7 further supports your decision to choose it as your online store programming interface. Promising new architecture, the latest version further simplifies the checkout option through customization. Presenting a new starter theme, this version supports password security along with an easy website maintenance system. The list of benefits does not end here. Look up and install the latest version to enjoy an enhanced module integration with your current e-commerce website.
Closing Thoughts
All the above-mentioned reasons are in the actual sense the benefits of Prestashop. With so many advantages in place, you can make the most of the flexibility and scalability offered by this platform. An additional benefit comes through customization; a feature that is looked up to, by your brand loyalists. Thus, an in-depth explanation of all the reasons speaks volumes of the capabilities of Prestashop, bestowing you with umpteen bright spots that can illuminate your online store to your utmost surprise and satisfaction.
Being a user of Web 2.0, you must be familiar with Prestashop, an e-commerce software that helps you design and manage online shopping carts. Tagged as an open source software, Prestashop finds an extensive use in the creation of online shopping interfaces. This software comes with a host of pre-designed and pre-defined templates that can be employed by your website developer.
Following are some of the benefits these pre-defined themes come with:
Benefits of Prestashop Themes
1. Customization – The Topmost Benefit of Prestashop Themes
All thanks to the numerous Prestashop themes that can be sourced from many companies, you can employ various skins which are available in multiple styles. Not one or two but an entire assembly of web design skins can be integrated into the shopping cart software. This promises the situation of “best of both the worlds” demonstrating a perfect amalgamation of aesthetics and usability.
If you are looking to team an artistic product with a sophisticated look, you can go ahead and choose a befitting style that matches your requirement. This way, you can bank on Prestashop themes to bring out the perfect layout for your e-commerce site.
2.A Smooth Transition From “Free To Paid” Prestashop Skins
You must be aware that there are some Prestashop templates which can be availed without paying any license fee. However, there are others that are offered by certain companies which come with a price tag. With ample of options available in the market, a trial run of your online cart can include free templates. By doing this, you can check whether your online cart delivers a performance standard that is required by you. However, the second stage to this testing may involve payments to companies who provide you paid Prestashop templates.
You can pick a first-rate template which has the power to effectively market your products and services. Simultaneously, you can also call for a store makeover by altering the look and functionality of your online store with a palette of appealing colors and fonts.
3.Multiple Design Options
These themes come with umpteen layout options. Hence, choosing any one of the Prestashop pre-defined themes meeting your requirements can professionalize your e-commerce cart. Added to the assembly of layout options, you can cash on the convenience of multiple colors and fonts that can be changed to suit your design requirements. This way, you can choose and implement one from a plethora of well-maintained and high-quality customer-centric themes to transform your cart to rank high in aesthetics and functionalities.
4.Maintenance of Your Site Becomes a Breeze
The pre-defined themes of Prestashop simplify the task of maintaining your e-commerce cart. Just a click on the “theme update” option and you are all covered. However, in certain situations, you need to upload an“.ftp” file for the update to be initiated. Additionally, all these themes present a simple means to customize your site, without demanding any software coding.
5.Device Compatibility
Another star attraction of Prestashop themes is that these themes are compatible with mobiles as well. You can effortlessly employ these themes on to your mobile e-commerce site and will be thrilled to receive orders from satisfied customers. Customers who look up your site can read the online content on their mobile devices without any hassles.
6.Cost-Friendly
You will thank yourself for choosing one of the Prestashop themes on the strength of its affordability. These themes which come with in-built themes do not burn a hole in your pockets when compared to the cost incurred with static websites. You can enjoy the benefits of bringing in a consistent layout to your site without bothering about “what next?”
You simply add your content to the theme and your website is up and running. This feature hastens the entire process of building and launching your website which ultimately results in money savings. You don’t have to invest in any unique software to make use of Prestashop themes. This further reduces your cost figures and paves way for a budget-friendly website development.
7.Better Control – The Reins of Website Development Are in Your Hands
You can be the master of your website when you choose to use the themes offered by Prestashop. Enabling you to have complete control over the development of your e-commerce site, you will be in a favorable position to project your brand in the best light possible. Added to this, you can churn out high-functional e-commerce interfaces that are in line with the needs of your customers by conductive trail runs; supported by research and development activities.
8.You Can Save a Great Deal of Time
As the Prestashop themes come with built-in functionalities, you can save a lot of website development time. You can simply include plug-ins and widgets that are required, without having to search for them. By picking Prestashop themes you will be in a position to link your site with your social media contacts alongside taking assistance to provide slideshows and side panels to your site that are helpful to online shoppers.
Final Thoughts
The above 8 advantages of employing Prestashop themes are a testimony to the fact that it is best to choose pre-defined themes. These themes help your website to have the best look among others along with a high level of usability.
Prestashop was introduced in 2007, it has gained popularity along with fully fledged Prestashop Ecommerce development solutions over the past decade. At this moment of time Prestashop has managed to provide an e-commerce platform for 1.25 lakh stores word-wide. What make Prestashop stand apart from competitors are reliable online shopping solutions and amazing user experience.
Of course, not all e-commerce solutions are perfect and will have some demerits or flaws along with impressive features and so is the case of Prestashop. Here let us have a look at the most important pros and cons of Prestashop E commerce development.
1. Easy to install
The installation of the software is a very simple process. You just need to download the file on your gadget from their official website. Setting up a fully functional online store is just a few steps away. Deploying PrestaShop is not a big deal for even users that have only a slow internet connection as it is light with less than 6MB in size. Since the file itself is so small there won’t even be a question about slowing down of website and as a result, users can benefit from faster search options.
2. Open source platform
Prestashop is an open source shopping cart website that can be owned free of cost. Unlike its counterparts, there is no need for a license fee to establish an e-store. This is a great option for merchants looking to start up a new online venture with minimal investments. A pretty decent store can be set up without giving a thought about transaction or monthly fees with this web based e-commerce solution.
3. Easy to use and maintain
There is no technical brilliance needed to operate an e-store using this shopping solution. It is easy to understand, with a simple design and has a convenient back end interface. A user with minimal technical know-how can handle the website with ease, so maintaining the website is most of the time hassle free. The overall convenience to operate throughout the store is always an upfront giving way for only negligible technical jargon.
4. User friendly interface
The convenience of handling the store with a user friendly interface is the key advantage of Prestashop shopping solution. This is really helpful in effortless management and maintenance of the store. The quicker processing and easy navigation throughout the website has added to its amazing user experience. The availability of 25000+ plugins plays the key part in building a fully functional store with ease.
5. Customization friendly
Depending on the varying business needs, the shopping cart website using Prestashop can be easily customized. You can add or delete features of the store to make it suitable for your business type. Personalizing particular areas of your store can be done with complete flexibility during Prestashop website development Service.
6. Demographic assistance
The support for multiple languages and currencies has made its localisation process simple. With enough demographic assistance, the stores using Prestashop are running successfully across USA, UK, India, Canada, China, Germany, and Japan. Even when the complete support is available for only English and French, the website can be easily translated to around 40 to 45 languages.
7. Minimal system requirements
Running the store on your device doesn’t require much system requirements. All you need is a stable shared hosting plan. The store runs efficiently with just a stable operation system such as Linux, UNIX or Windows and PHP 5.2, MySQL 5. And operating from PrestaShop Cloud is a lot convenient in comparison to self hosting.
8. Secure payment
Reliable and user friendly payment gateways are another important attractive feature of using Prestashop shopping cart solution. There is nothing to worry about fraud or time delay when using their payment options such as PayPal and Google Checkout. Moreover, secure transactions are assured through SSL protocol system. Above all, Prestashop’s one-page checkout process considerably speeds up the product purchase.
9. Economic choice
With the need of only minimal investment and a fewer resources, you can set up an online store in a minimal time frame. The base version itself offers all the features of a fully functional store. The store can run on a shared hosting web service making it a great option for those merchants looking to start a new venture with budget constraints.
In addition to all these significant options, Prestashop is also designed to offer some out of the box features. This includes free promotional tools including coupons and vouchers, automation of Email follow-up and user convenient features such as ‘recently viewed products’, returns management and order tracking. Also you can have more in the store with its latest upgrade to Prestashop 1.7 that features enhanced product configuration and improved back office navigation.
Not all shopping solutions are built to perfection and have disadvantages or limitations when compared to counterparts. Here let us have a look at the pros of Prestashop website development that should be taken into consideration before going for it.
10. Limited scalability
This shopping website is a great solution for small to medium sized stores but not so great when your business is looking to expand. This free software for online store can be an asset to improve the online exposure of your business with multi-vendor support but with limited benefits for large or complex projects. Its lack of multi-store feature is a major drawback when setting up a full-scale project.
11. Unprofessional design
Prestashop comes with a pretty decent design to run a start up or low budget store but not good enough for large scale stores. The design lacks a professional touch even when it serves the basic functions. Some users also complain about a poorly designed statistics system and about upgrading issues. And it has only limited options for cross sell products.
12. Paid functionality
Many of the features that come built in with its counterparts are not available with this open source platform. This free version is actually a basic solution with only standard features to run a medium sized store but not with advanced functionalities. You will have to buy additional modules to meet your advanced needs but need to spend a pretty sum.
13. No official support team
Unlike other shopping solutions that has official support teams to deal with any mishaps; no official team is there to help you out with Prestashop. However, many of the Prestashop users are not considering this as a drawback as there is an active user community with over 700,000 members who are always out with a hand of assistance. The support pages on Facebook and Twitter, as well as the rich documentation with FAQs and user guide, are good enough to keep the system updated.
When you are planning to set up an online store for your business, you have to take a deeper dig into its pros and cons. If you are on a low budget and looking to have a standard online store with some decent features to give an online exposure for your business, Prestashop E commerce development has proved a good choice. On the other hand, if you prefer a fully-fledged store with advanced features for a large scale project, you can have a look at other alternatives. You can also have a trial version before signing up to the original version for most of the platforms. After all, a wise decision is not to go after a platform with a higher rating but to choose the one that suits your exact business purpose.
Prestashop is undoubtedly one of the most reliable eCommerce solutions introduced for small to medium businesses so far. This open source software is rich with lot of advanced features and custom options. The Prestashop 1.6 version is a dependable platform to run a medium business successfully without much hassles. The major update to the software was introduced with Prestashop 1.7 that overcomes any limitations with the older version and adding in more advanced features. This novel version with a few notable changes in the general configuration has enhanced the overall performance. The version is now released in 7 languages and you can expect more on the go.
Everyone looking to have Prestashop 1.7 for their new store would be excited to know about the important changes that are brought in. Here you can have a glance at the highlighted features of the Prestashop upgrade.
Enhanced product configuration:
With the new version, the products can be added to your website catalogue in a much better way. In addition to an engaging interface, user can benefit from automatic management, various shortcuts and quick actions. Users can now quickly create a product, digital products or pack of products within a limited time and organize its features and values. The product navigation is improved with quick creation of categories & subcategories.
Refurbished modules page:
The modules can be managed better and a lot easier with the renovated modules page. A tab facility is freshly launched which allows easy viewing of installed modules and options to alter them or even discover novel modules.
Improved back office navigation:
The back office is revived with improved UI/UX and one can now effortlessly browse the website. The main menu is now categorized into 3 different sections which come under Sell, Improve and Configure. The availability of these new tabs let easy navigation between the 3 sections and the modules can be managed better.
Novel themes:
The designers need to spend only half of the usual time to create attractive themes with Prestashop 1.7. Just a basic awareness of CSS and HTML is all what needed for the designer to work with these themes easily. The visually light “Classic” theme gives a fresh appearance to your store. In addition, the enhanced product sheet and improvised checkout process makes selling a lot easier.
Parent/Child Interface:
A template can now be altered without unsettling the source file using the novel Parent/Child themes. The new version also provides a Starter theme which is free of any kind of mark-ups or custom style. This in fact allows execution of a new design in less time.
Introduction of Symfony:
The selected areas of the software can benefit from the introduction of Symphony. The design team can utilize the options of this robust framework to give emphasis to eCommerce specifics in addition to enhancing the Prestashop functionalities. The actions such as managing of orders, handling a cart, calculation of costs and taxes as well as generation of invoices all can be done with good efficiency.
Other features and options:
With Prestashop 1.7, the merchants can now sell customization goods. For this, the store has option to allow specific consumers to upload files related to it. Similarly, a minimal purchase quantity can be set for particular products. You can enable SSL on your store with just a click and configure the shipping methods. The taxes can be configured based on the specific locations. There is a facility to promote certain products by suggesting them to the customers. With the goal of improving customer engagement and minimizing abandonment cart rate, timely communication is assured through sending emails. In the checkout phase, the customers have options to authenticate their orders.
The Prestashop platform has a lot to offer to assure your business growth. To have a tough competition with your contenders, you can easily connect your store to social networks and get more traffic by running the SEO or by displaying your stores on a Google map. You can also advertise in your store through customers’ emails. You can build good reliability with your selling deals by letting customers to know about the evolution of their orders. Last but not the least; you can get the global exposure to your store by going international by just choosing the country from the list and a few more simple steps.
The major upgrade of the software to Prestashop 1.7 with impressive changes to the overall user experience has already created a wave in the industry. Just after a few months of this release, there comes another improvisation to the version with Prestashop 1.7.1. The key enhancements of this update are the introduction of a new ‘upgrade all modules’ button and optimized back-office navigation for mobiles.
The goal of the new ‘upgrade all modules’ button was making the transition to the new upgrade easily and less time consuming. When updates come for multiple modules, users can now update it altogether with a single-click. The back-office browsing experience has taken to a new level with enhanced responsiveness. It is optimized for mobiles and so users can browse it with ease from any of the mobile gadgets. Moreover, the shortcut keys are also revamped with an eye to make them more spontaneous.
