We better agree to the fact that you are looking for better traffic to your website. For this, you must optimize it well for search engines to find you. Anyhow you have to do this while you create your store and not after it. If you are looking forward to engaging your prospects that visit your e-commerce site and convert them into potential customers it is essential to do the SEO part.
After all, you expect revenue rolling out of your store and for that, you need more visitors to your site.
Let’s have a look at some useful tips for doing SEO in Prestashop websites.
- Track The Website
The first step is to monitor the activities on your website. For this purpose, there are a lot of free tools on the web like Google analytics or Quicksprout. You really need to understand how you are doing in different areas to plan ahead of how you are going to implement your marketing strategies. You can monitor what people search online to reach your website. Normally people would search for phrases that contain the name of the product that they are looking for. You can be sure that people won’t be searching for the name of your company unless you have already become popular.
- Register In Free Directories
It may sound insignificant and time-consuming but it is the easiest way to improve your website’s visibility. For this, you have to find the right keywords that you must use so as to rank well in search engines. Use the right description of 500 to 600 words to make sure that you reach the right audience.
- Make Use Of The Power Of Content
Never underestimate the power of great content. Once you find out the keywords you need to use, start writing articles and blogs including the right keywords. Don’t stuff the keywords, but use them meticulously. Make sure that the content is search engine optimized. The right content will help you reach your target audience. You can be sure that a great content can help achieve a higher rank for your website.
- Presence In Social Media
Optimize your content for social media platforms. You know that everyone is on social media nowadays and you don’t want to miss the opportunity to reach out to your prospects that are active in social media. Make use of Facebook, Instagram, Youtube, Pinterest etc to post your photos, videos, and info-graphics. Also, promote your website in Google plus, it’s a great way to rank in Google.
- Link Building
Building links is a major aspect of search engine optimization. Search engines crawl the web using these links and rank you accordingly. A website’s or blog’s popularity is determined by the number of inbound links that you have added to your content. If you link other popular websites you receive traffic from these websites too.
- Mobile Friendly Site
Google has recently chosen mobile-friendly website as one of the factors that determine to rank in its search. While optimizing your website as mobile friendly, design it for touchscreen as most websites are accessed from smartphones and avoid pop-ups or flash. Also make sure that haven’t blocked CSS, JavaScript, or images.
- Increase Website Speed
Consider increasing the speed of your website as Google views this crucial to your website’s performance and thus ranking. A better page load speed can improve the conversion rate and also the revenue. It is nothing complicated; nobody wants to visit a website that is loading at a slow pace. You may not have direct control over the website’s page load time but if you have the development skills that are required to implement changes to your site’s performance you can be sure to get a better ranking.
- URL Setting
Making use of friendly URLs is important. When a search request is made, search engines identify friendly URLs rather than unfriendly ones. It would be great if you have the product name or its category in your URL. This ensures your products are listed while a search query is made. Ultimately that is what you expect from optimizing your website.
- Sitemap
Sitemap shows the structure of your website. I recommend that you use the Google sitemap as it is better indexed. When you add a sitemap search engine bots find it easier to navigate and index your websites. Having an updated sitemap helps your website users to navigate through your website too.
- Title your photos
Since you are working in the product category you might add a lot of photos of your products on your website and other social media. Make sure that these photos are rightly titled. As Google can’t figure out images as such, it searches for titles or descriptions added to it. Once you add titles to your images Google will be able to find what image you have added.