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First impression makes the best impression.

When prospective customers or clients want to know more about your company, the first thing that they do is check out your website. That’s why it’s very important to have a website which is attractive, informative, and trendy.

You may have built the website years ago when you first launched your business, and the web design and style may be outdated now. Also, numerous design elements can improve your website’s presence in search engines.

Therefore, to keep your website always updated and high performing, you need to update it regularly. This blog will give you the best 10 website redesign tips.

Before we go into these suggestions, let us find out more about the benefits of redesigning a website and the best time to redesign a website.

What are the Benefits of Website Redesigning?

Many website owners may feel that it is an additional expense to redesign the website.

They may also feel that as there is no change in the products or services offered by the company, there is no necessity to redesign the company website. However, that is not always the case. There are many benefits of redesigning a website.

The major advantages of website redesigning for your business are:

New technologies used in your new website design will help improve user experience and also enhance its performance in search engines
Web redesigning can quicken your website loading time, which reflects in better performance
You can incorporate analytics and tracking software applications to get real-time feedback of the website performance, customer preference, and customer experience
Redesigning can make your website compatible with the latest browser versions
Enhancing the responsive features of your website will make it mobile friendly

In other words, redesigning a website can breathe new life into it and improve your business reach and sales.

When is the best time to redesign a website?

To get the best returns on your investment and results on our website redesign tips, you need to redesign your website at the right time. It’s time to redesign your website if:

you set up your website many years ago and it looks old now
it’s not bringing you enough visitors
your website visitors are not exploring or navigating the pages, but quickly moving away from your website
your business, strategy, or audience has changed
your website is not mobile friendly
your website doesn’t reflect your brand identity
the website performance is poor on search engines
it has too many broken links on the website
the user interface is unappealing
you’re revamping your business or branching out

Best 10 Website Redesign Tips

Now that we’ve got a basic idea of the benefits of website redesigning and the best time to redesign a website, let’s take a look at the best website redesign tips.

1. Decide on your goals

Before you start the website redesigning, you should first decide on the goals you want to achieve. Do you want to reach out to a new sector of audience or do you want your website to perform well on search engines?

If your goal is to get your visitor to stay for longer on your website and navigate to the other pages, you need to let your web developer know that’s one of your goals.

If you’re rebranding your website, then the new web design needs to reflect it. Choose colors, typography, and animations that complement the new look.

2. Reduce page loading time

A recent study found that you lose 1% of your target audience for every 100 millisecond delay in the page loading time. In this fast-paced lifestyle, a website that loads slowly is as good as dead.

So, you need to optimize your website to have a faster loading time, in all browsers and devices. The layout, elements, and other factors that go into the website design determine the page loading time.

You should not just focus on the website loading time, but also the speed in which inner pages load when the user navigates through your website.

3. Understand the visitor journey on your website

To enhance the popularity of your website, you need to start thinking like a visitor who comes to your website and understand the purpose of visiting your website.

Plan the menu and navigation based on the user’s journey. If the visitor is easily able to find the information, product, or service that they are looking for with the minimum number of clicks, they are more likely to come back to your website again.

4. Integrate analytics and tracking software

In this era of Big Data, statistics and trends are very important. To give your customers the best service, you need to know what they like and want. The modern methods of data analytics and business analytics help you do just that.

There are scores of analytics apps and modules that can be integrated into your website framework. These analytics capture details like customer demographics, page load time, real-time updates on page navigation, page views, visitor behavior, conversions, and lots more.

A few of the popular analytics software platforms are Google Analytics, Yahoo Web Analytics, Crazy Egg, Optimizely, Facebook Insights, and Twitanalyzer.

5. Refine the content

The content on your website is what brings visitors to your website and keeps them navigating the pages. Content just doesn’t mean the write-ups and descriptions you have on your website.

It also refers to the images, animation, photographs and other elements that talk to your website visitor. Use a language that reflects your brand image and gets your customers to trust your company.

6. Focus on the website security

Cyber threats are a huge risk to any website, and more so if you have customer personal details, card details, and other confidential information. If you want your customers to trust your website, you need to have the best security features integrated into the web framework.

From using Captcha to prevent spamming, to using double identification methods for login or payment, there are various ways in which you can let your customers know that you’re serious about website security.

7. Unclutter and go minimalistic

Less is more, especially when it comes to the user-end of your website. Don’t clutter the webpage with too many graphics, images, or text that will confuse the visitor.

The same goes for background colors, fonts, and typography. Choose a couple of fonts and use them in different sizes to create the best effect. Flat 2.0 is the latest design trend that uses highlights, shadows, and color gradients to create a professional look.

An uncluttered web page also allows your visitor to focus on the most important factors that you want to convey.

8. Encourage conversations

Did you know that after ESPN.com introduced community suggestions in the home page, their revenue increased by 35%? Offering a space for your customers to share their views, give feedback, and talk to you greatly enhances the customer experience.

You can also use social media channels to encourage customer interaction. Integrate conversations from social media platforms on your website to encourage visitors to join the conversation and share their ideas.

9. Make your website mobile friendly

Mobile friendly websites bring in more visitors and also help you reach out to a wide audience. Moreover, making your website mobile friendly improves its search engine rankings. You need to look into the user interface, navigation, load time, and design elements of the mobile website.

10. Optimize your website for search engines

When you redesign your website, keep Search Engine Optimization (SEO) in focus. All the design elements, developmental factors, Meta tags, content, and other attributes that you incorporate in your web design and development should be search engine friendly.

Conclusion

Consult the best web developers and designers to redesign your website. With years of experience and expertise, the professionals can suggest more web redesign tips based on your business, brand image, and your goals. Contact us now to get the maximum returns on your website redesign investment.