Best 10 Website Redesign Tips

First impression makes the best impression.

When prospective customers or clients want to know more about your company, the first thing that they do is check out your website. That’s why it’s very important to have a website which is attractive, informative, and trendy.

You may have built the website years ago when you first launched your business, and the web design and style may be outdated now. Also, numerous design elements can improve your website’s presence in search engines.

Therefore, to keep your website always updated and high performing, you need to update it regularly. This blog will give you the best 10 website redesign tips.

Read Also: Wish To Know The Duration of Redesigning a Website?

Before we go into these suggestions, let us find out more about the benefits of redesigning a website and the best time to redesign a website.

What are the Benefits of Website Redesigning?

Many website owners may feel that it is an additional expense to redesign the website.

They may also feel that as there is no change in the products or services offered by the company, there is no necessity to redesign the company website. However, that is not always the case. There are many benefits of redesigning a website.

The major advantages of website redesigning for your business are:

  • New technologies used in your new website design will help improve user experience and also enhance its performance in search engines
  • Web redesigning can quicken your website loading time, which reflects in better performance
  • You can incorporate analytics and tracking software applications to get real-time feedback of the website performance, customer preference, and customer experience
  • Redesigning can make your website compatible with the latest browser versions
  • Enhancing the responsive features of your website will make it mobile friendly

In other words, redesigning a website can breathe new life into it and improve your business reach and sales.

When is the best time to redesign a website?

To get the best returns on your investment and results on our website redesign tips, you need to redesign your website at the right time. It’s time to redesign your website if:

  • you set up your website many years ago and it looks old now
  • it’s not bringing you enough visitors
  • your website visitors are not exploring or navigating the pages, but quickly moving away from your website
  • your business, strategy, or audience has changed
  • your website is not mobile friendly
  • your website doesn’t reflect your brand identity
  • the website performance is poor on search engines
  • it has too many broken links on the website
  • the user interface is unappealing
  • you’re revamping your business or branching out

Best 10 Website Redesign Tips

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Now that we’ve got a basic idea of the benefits of website redesigning and the best time to redesign a website, let’s take a look at the best website redesign tips.

1. Decide on your goals

Before you start the website redesigning, you should first decide on the goals you want to achieve. Do you want to reach out to a new sector of audience or do you want your website to perform well on search engines?

Read Also: 10 Best Web Design Software In 2020

If your goal is to get your visitor to stay for longer on your website and navigate to the other pages, you need to let your web developer know that’s one of your goals.

If you’re rebranding your website, then the new web design needs to reflect it. Choose colors, typography, and animations that complement the new look.

2. Reduce page loading time

A recent study found that you lose 1% of your target audience for every 100 millisecond delay in the page loading time. In this fast-paced lifestyle, a website that loads slowly is as good as dead.

So, you need to optimize your website to have a faster loading time, in all browsers and devices. The layout, elements, and other factors that go into the website design determine the page loading time.

You should not just focus on the website loading time, but also the speed in which inner pages load when the user navigates through your website.

3. Understand the visitor journey on your website

To enhance the popularity of your website, you need to start thinking like a visitor who comes to your website and understand the purpose of visiting your website.

Plan the menu and navigation based on the user’s journey. If the visitor is easily able to find the information, product, or service that they are looking for with the minimum number of clicks, they are more likely to come back to your website again. 

4. Integrate analytics and tracking software

In this era of Big Data, statistics and trends are very important. To give your customers the best service, you need to know what they like and want. The modern methods of data analytics and business analytics help you do just that.

There are scores of analytics apps and modules that can be integrated into your website framework. These analytics capture details like customer demographics, page load time, real-time updates on page navigation, page views, visitor behavior, conversions, and lots more.

A few of the popular analytics software platforms are Google Analytics, Yahoo Web Analytics, Crazy Egg, Optimizely, Facebook Insights, and Twitanalyzer.

5. Refine the content

The content on your website is what brings visitors to your website and keeps them navigating the pages. Content just doesn’t mean the write-ups and descriptions you have on your website.

It also refers to the images, animation, photographs and other elements that talk to your website visitor. Use a language that reflects your brand image and gets your customers to trust your company.

6. Focus on the website security

Cyber threats are a huge risk to any website, and more so if you have customer personal details, card details, and other confidential information. If you want your customers to trust your website, you need to have the best security features integrated into the web framework.

From using Captcha to prevent spamming, to using double identification methods for login or payment, there are various ways in which you can let your customers know that you’re serious about website security.

7. Unclutter and go minimalistic

Less is more, especially when it comes to the user-end of your website. Don’t clutter the webpage with too many graphics, images, or text that will confuse the visitor.

The same goes for background colors, fonts, and typography. Choose a couple of fonts and use them in different sizes to create the best effect. Flat 2.0 is the latest design trend that uses highlights, shadows, and color gradients to create a professional look.

An uncluttered web page also allows your visitor to focus on the most important factors that you want to convey.

8. Encourage conversations

Did you know that after ESPN.com introduced community suggestions in the home page, their revenue increased by 35%? Offering a space for your customers to share their views, give feedback, and talk to you greatly enhances the customer experience.

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You can also use social media channels to encourage customer interaction. Integrate conversations from social media platforms on your website to encourage visitors to join the conversation and share their ideas.

9. Make your website mobile friendly

Mobile friendly websites bring in more visitors and also help you reach out to a wide audience. Moreover, making your website mobile friendly improves its search engine rankings. You need to look into the user interface, navigation, load time, and design elements of the mobile website.

10. Optimize your website for search engines

When you redesign your website, keep Search Engine Optimization (SEO) in focus. All the design elements, developmental factors, Meta tags, content, and other attributes that you incorporate in your web design and development should be search engine friendly.

Read Also: Top 10 Web Development Companies In India

Conclusion

Consult the best web developers and designers to redesign your website. With years of experience and expertise, the professionals can suggest more web redesign tips based on your business, brand image, and your goals. Contact us now to get the maximum returns on your website redesign investment.

9 Points To Remember Before You Go For a Stylish Website

While creating a website, it is essential to pay special attention to the features that enhance its visual appearance to make it stylish enough to grab the attention of the site visitors. Apart from keeping people engaged, your site should have a stunning ergonomic design and unique features to make them share your site within their contact circles.

Focusing on critical aspects, such as user-friendly features and easy navigation will be helpful in the long run of the website. Implementing the tips mentioned below would help in creating an attractive website that will make your visitors have a better first impression.

Tips To Create a Stylish Website

 

1. Choose a Quick Loading Website Design

When you are planning to create a trendy website, it is imperative to choose from fast loading designs, as the visitors tend to get bored if the site takes a lot of time to load. Using motion graphics in the background of the page would improve the brand impression among the visitors within a few seconds.

Such animations with JavaScript have less loading time and are a better replacement option for simple banner images. Make sure that the website designs you choose are well optimised and go for the ones that load within 15 seconds. Creating a site with a fantastic design will not work favourably if the loading time is too long.

2. Go For Catchy Illustrations

Illustrations are a versatile choice to display information entertainingly and creatively. Pay attention to the size of the images, headshots or graphics based on the layout and size of your webpage. Make sure that the illustrations or pictures you create have a personal touch for representing the brand identity in a better fashion.

Using CSS sprites can speed up the images of your site. If you plan to use many illustrations across various web pages of the site then utilizing sprites will be helpful to cache images. Plus, when the images are stored as a single huge one, it cuts down the HTTP requests for the page while enhancing the speed greatly.

3. Clear-Cut Navigation

When your site has a visitor, he or she must be intrigued to look further. To achieve precise navigation, you must place all the significant links at the apt places. Web designing experts opine that placing the important links at the top of the page will make the visitors notice it immediately. The menus can be placed at the left or right side along with the links to your other pages. To kindle their interest to other pages, make sure that the visitor gets easy access to the information on the other pages.

4. Check Compatibility with Browser

When creating a site, make sure that it is compatible with all the popular browsers. If your site is facing any issues with other browsers or its versions, then get it fixed immediately. As many browsers and latest devices do not support Flash, you can create browser friendly sites using jQuery, Ajax or JavaScript.

5. Pay Attention To the Content

Writing content for the website can be tricky. Visitors of your site will skim through the content of your page just to get an idea about what you do. Your site should have precise information, which answers their queries quickly while offering enough details to the ones who are interested in a product or service. So, it is important to create fine content that is well balanced without being too elaborate or having very less information.

6. Use The Right Colors

If you wish to develop a stylish site, then choosing the right color is important to have the best connotation with your audience. This year, the web designers are using more contrasting colors than simple shades. Try using colors by forming hard or slashing angles instead of horizontal headers. Explore the colors that you wish to use in the text, backgrounds, UI etc. based on the functionality of the elements in the page.

The colorful theme with vibrant tones would not only reflect the culture of the business but will also attract more page visitors. Follow the same rule while choosing colors for the fonts and make sure it is maintained across all the pages. Such visual coherence of the site will help in strengthening the firm’s identity among the audience.

7. Dynamic and Bold Typography

Make use of dynamic fonts instead of the typical ones, as this powerful tool will urge the readers to have a look at your content, evoke emotion and leave a lasting impression in the minds of your visitors. Create attractive heading as well as sub-headings with bold typography, as it can transform your UX into a stylish one.

8. Division of Layout

When the site has a simpler structure, it will be more comfortable for navigation. Every section of your page must convey a story. It should offer both the outcome and a reason to the visitor. Using asymmetric layout will make your site have a distinct and creative look. The design should support the content by highlighting the critical aspects of the story to reach the reader’s eyes quickly.

Also, make sure that there aren’t several calls to action on the page and each section should lead to the final solution that the business offers. Choose a simple asymmetric layout and make it look trendy by adding only the essential components that are user-friendly.

9. Impress with Prototyping

Prototyping plays a vital role in the process of web designing, as it can help you review the concepts at every stage of site development. With the help of prototyping tools, you will be able to create an interactive mock-up of the website and identify the design usability and the shortcomings in the flow. You can also impress your visitors by conveying your innovative ideas and concepts in a simple way using prototyping tools without giving a lot of explanation.

Gaining the attention of your online audience is only possible when you own a great website with fresh and stylish features. Push your limits even further by adopting the tips we have mentioned right from using motion graphics, illustrations, and vibrant colors to bold typography.